Senior Marketing Specialist

CareSource

Description Role and Responsibility: Develop and execute comprehensive marketing adverti...

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Content Marketing Intern

Aeroseal

AerosealAeroseal is a growing technology company based in Miamisburg, Ohio with award-winning produc...

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Newsletter

September 2017 Print

Trending topics

DOING THE RIGHT THING

September is Ethics Month in PRSA. Bob Sadoski, the ethics officer at PRSA Dayton, offers some helpful insights to help us uphold our ethical standards as communication professionals. As he states, “From slander to plagiarism to “fake news,” there’s [unfortunately] never a shortage of topics.” Read More 

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Tips and Tricks


FIVE PR LESSONS FROM SAMANTHA ELDER

Samantha Elder, Communications Specialist and PR Entrepreneur shares her top five lessons she learned over the course of her PR career. Read More

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Blog

ARE YOU ENJOYING THE JOURNEY?

Susan Kaiser, Chapter President, shares what she learned during her time at the PRSA International Conference and Leadership Rally. Specifically, from speaker Elise Mitchell who expressed the importance of having goals, but also the journey to reaching them. Read More

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Upcoming Events


EVENT: CRAFTING YOUR BRAND

Join us to hear from Chris Wire, CEO and Executive Creative Director of Real Art, on crafting your brand. The event is October 19th from 11:30AM to 1PM at the Dayton Country Club. Register here.

EVENT: HOLIDAY HAPPY HOUR AND MIXER

Join us for a holiday happy hour! One drink ticket for a house wine or beer will be provided and then guests will have access to a cash bar. Light appetizers will also be served.

Please bring a toy/gift for a child between the ages of 9 and 18. The gift should be new and unused and unwrapped. They will be donated to For Love of Children (FLOC). Register here.

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Classified Ads

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Description

Role and Responsibility:

  • Develop and execute comprehensive marketing advertising strategies for market positioning of both existing and new health plan products
  • Ensure advertising campaigns reflect data-driven insights, market dynamics, strategic enterprise goals, consumer research and brand
  • Develop content for acquisition pages of corporate website
  • Direct agencies in the creative development of advertising campaign elements; serving as primary contact and approver
  • Oversee specific projects as directed by Manager and /or Director
  • Responsible for creating and maintaining portfolios of multi-market, multi-product printed sales collateral, including content creation, approval, design, production and distribution
  • Ensure all printed materials and advertising are accurate and meet rigorous internal, state and federal regulatory and accreditation requirements
  • Develop schedules and timelines for multiple product lines and ensure all advertising and sales materials are launched on schedule
  • Lead white space strategy to support strategic priorities of enterprise and market leadership by identifying and supporting creative opportunities to drive member acquisition and brand awareness
  • Identify gaps and develop new processes and procedures to ensure accuracy, meet deadlines and achieve membership goals
  • Utilizing consultative methods, develop and maintain relationships with key internal stakeholders
  • Provide training and guidance on department processes and procedures to new team members
  • Create and implement process improvement efforts
  • Perform any other job related instructions as requested
Requirements

Education/Experience:

  • Bachelor’s degree or equivalent in Marketing, Public Relations, Journalism, Communications, or related field or equivalent work experience is required
  • 5-7 years of experience in marketing/communications; healthcare marketing experience is preferred
  • 3 years of professional writing experience preferred

Required Competencies/Knowledge/Skills:

  • Ability to multi-task, prioritize and manage numerous projects in a highly regulated, fast-paced environment
  • Intermediate to advanced proficiency in  Microsoft Office including Word, Excel and PowerPoint
  • Experience using visual software including PowerPoint
  • Strong project management and process skills
  • Excellent critical thinking and problem solving skills with strong attention to detail
  • Exceptional oral, written and interpersonal communication skills
  • Develop subject matter expertize in the state, federal and internal regulations that govern insurance advertising activities across multiple products and markets
  • Working knowledge of WordPress CMS, CRM, UX / UI, web design, SEO, SEM preferred but not required
  • Ability to work independently and with diverse teams in a matrix environment
  • Team and customer oriented
  • Ability to work within tight timeframes and meet strict deadlines
  • Ability to drive multiple projects simultaneously

Working Conditions:

  • General office environment; required to sit/stand for long periods of time

This job description is not all inclusive. CareSource reserves the right to amend this job description at any time. CareSource is an Equal Opportunity Employer, including disability and veteran status. We are committed to a diverse and inclusive work environment.

This job description is not all inclusive. CareSource reserves the right to amend this job description at any time. CareSource is an Equal Opportunity Employer, including disability and veteran status. We are committed to a diverse and inclusive work environment.

Apply at https://re11.ultipro.com/CAR1029/JobBoard/JobDetails.aspx?__ID=*FD129FB6DCF9AAB8

2020-05-26:

Aeroseal
Aeroseal is a growing technology company based in Miamisburg, Ohio with award-winning products that are disrupting well-established industries. We are making the world more energy efficient, more comfortable and improving air quality. Visit our website to learn more about us at aeroseal.com.

The Role
We are looking for a content marketing intern who wants to work with a fast-moving team delivering quantified results for our business. The role reports to the director of marketing communications and is responsible for supporting content marketing efforts for each business unit.

This role requires you to enjoy and understand storytelling basics and to work with people throughout the company while contributing to projects across marketing.

This role is perfect for someone who wants hands-on experience in a fast-paced and friendly environment. Your focus will be content creation, but you will be exposed to, and sometimes participate in, a wide range of marketing activities, including digital promotion, public relations, social media, media relations and event planning.

Some Specific Tasks

  • Curate, research, and write a variety of content, including press releases, case studies, e-books, blog posts, web copy, email copy, video content and infographics
  • Participate in brainstorm sessions
  • Track content performance across various platforms
  • Prepare materials for public relations and media relations efforts in consumer and trade outlets
  • Participate in social media content efforts
  • Provide coordination and support as needed for marketing communications initiatives


The Right Person
The right person wants to learn new things and is passionate about content and marketing communications.

Experience You Need

  • College junior or senior pursuing a degree in communications, journalism, or related field
  • Excellent verbal and written communication skills
  • Willing to ask questions while participating in conversations across the company
  • Attention to detail and strong organizational skills
  • Ability to work independently
  • Ability to communicate effectively with various teams
  • Ability to actively listen, be curious, analyze, and learn quickly
  • Excellent computer skills including Microsoft Office and comfortable with the web and social media platforms
  • Ability to meet deadlines and produce quality work

 

 

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