Letter from the President

Things have been a little quiet the last few months in terms Dayton Area PRSA events. During that time our new Programs chair, Shelby Quinlivan has been getting up to speed and fiercely working to secure speakers and schedule events.

We now have some pretty good events lined up for the rest of the year.

Our next lunch is scheduled for Thursday, August 27, and will feature Megan Grote from Edward Howard and Larry Ryan from Prudential One Realtors. They will be discussing their work with “Extreme Makeover: Home Edition,” and sharing how they made this local PR opportunity for business and non-profit an extreme success.

Our September lunch speaker will be our very own Natasha Baker, director of PR for Sinclair Community College. She will be talking about “getting back to the basics.” As you may have noticed, Sinclair has been getting a lot of press lately. (See below) It’s no accident. Find out how Natasha utilized the basics of PR to catapult Sinclair into the media spotlight. 

And be sure to save the date for our big social media seminar on Tuesday, October 20. Bob Garfield of Ad Age magazine, NPR and The Chaos Scenario will be the keynote speaker. We also have a full-day of general and breakout sessions.

You should have already received at least one email containing details for our next lunch. You can also find more information in this newsletter. Continue to visit www.prsadayton.org for the latest information.

Oh yeah, one more thing: For those of you who may have been living under a rock the past week and/or have not yet received an email from Natasha Baker, you really need to click on the below link and check out the awesome NY Times article about Dayton’s own Sinclair Community College.

http://www.nytimes.com/2009/08/15/business/15college.html?_r=1

On behalf of the Dayton PR community I’d like to congratulate Sinclair on some great coverage. And, on behalf of the Dayton PR community I’d also like to say, “Cut it out Natasha! You’re making the rest of us look bad.”

Regards,

Tony Castillo
2009 President
Dayton Area PRSA

Dayton August Luncheon 

A national spotlight hit Beavercreek in July, with “Extreme Makeover: Home Edition” coming to town. Learn how Megan Grote, Assistant Account Executive for Edward Howard and Larry Ryan, COO for Prudential One Realtors made this local PR opportunity for businesses and non-profits an ‘extreme’ success.

Dayton Marketing Job Opening

Job Title:  Marketing Manager
Department:  Marketing
Reports to:  VP Marketing and Communications
FLSA Status:  Exempt
Shift:   1st, evenings and weekends as required by special events
Date:   July 2009

Summary:
This position is responsible managing a variety of marketing activities and in particular all activity related to e-marketing, including website management for Victoria Theatre Association and the Arts Center Foundation. 

Duties and Responsibilities
• Manages all design, development and maintenance issues with company websites, primarily victoriatheatre.com and schustercenter.org. Assists with ticketcenterstage.com.
• Produces and manages all e-marketing initiatives including welcome and feedback emails, OnStage News e-newsletters, e-blasts, e-surveys, etc.
• Develop and coordinate all Web 2.0 initiatives including social networking sites, blogs, etc.
• Manage advertising buys as well as track and process payment for print, radio & TV advertising agreements.
• Assist in tracking sales trends and reports.
• Assist in supervision of marketing/PR interns.
• Interface with mail house for direct mail campaigns.
• Assist education/outreach with any marketing needs.
• Other duties as assigned.

Qualifications:
• Must demonstrate expertise with e-marketing strategies, websites, social networking, etc.
• Must possess excellent written and verbal communication skills, interpersonal skills, planning and organizational skills.
• Must have good working knowledge of Microsoft Office.  Must be proficient in Web design, Desktop Publishing, and Photo Editing software programs. 
• Must be able to work effectively with a variety of personalities and successfully communicate with all levels of the organization.

Education / Experience:
Bachelor’s Degree required or commensurate experience.  Minimum of 2 years experience working in Marketing or related field required.

To apply, contact:
Sue N. Stevens
Vice President - Marketing & Communications
VICTORIA THEATRE ASSOCIATION
(937)228-7591 ext. 3052    
sue.stevens@victoriatheatre.com

Meet our newest member from New Bremen
 
Many of our chapter members work and live inside Dayton or the nearby, surrounding areas. Our newest PRSA member comes all the way from New Bremen, Ohio.
 
Michelle Steinle is the Marketing and Public Relations Writer for Crown Equipment. Crown, headquartered in New Bremen, is one of the world’s largest forklift manufacturers with a large global retail network that includes more than 50 factory-owned U.S. branches.
 
“Crown offers me a unique mix.” Michelle said. “In some ways I work for a manufacturer, but in other ways I work for a retailer. It’s neat to be able to work simultaneously in ‘goods’ and ‘services.’”
 
Before moving to New Bremen, Michelle worked for several years as a reporter at WOUB, an NPR and PBS affiliate in Athens, Ohio. She also interned in the Corporate Communications department at Owens Corning. There she focused on internal communications, producing newsletters for the company’s 19,000 employees and helping to plan and implement an all-employee forum.
 
“I think there’s a real parallel between a journalist’s role in creating a more informed public and thus a more effective democracy, and a corporate communicator’s role in creating more informed, effective and engaged employees,” she said.
 
Her passion for democracy and law flourished while Michelle was a student at Ohio University’s E.W. Scripps School of Journalism through the writing of her honors thesis on public records law.
 
“If I weren’t in corporate communications, I’d probably return to work as a journalist or pursue my interest in legal issues,” Michelle added.
 
Michelle is excited to meet people from the Dayton area and learn more about their experiences. The next time you see Michelle be sure to ask her about her experiences in Chile and Costa Rica – she just might respond in Spanish.

2010 Board Members Needed

Interested in serving on the 2010 PRSA Dayton Board of Directors? Contact me at sarah.hibner@mwv.com or 937-495-5018 by August 15.

Serving on the board can improve your leadership skills, increase your exposure to other local pr practitioners, and, maybe I'm biased, but it can also be a lot of fun!

If you aren’t ready to commit to a position on the board, perhaps you could join an advisory committee?

Check out http://prsadayton.org/board.php for a list of current positions.

I look forward to serving the chapter as your president next year and serving with our fantastic board volunteers!

Are you a public relations student living in Cleveland or Dayton this summer? Consider spending your summer with Fahlgren Mortine. We are looking for two outstanding PR students - one to support our team in Dayton and one to assist the Edward Howard group in Cleveland.

If you are a rising public relations student and are at least a sophomore in college looking to learn more about life at an agency, send your resume and cover letter to careers@fahlgren.com. The deadline for submitting your information is Friday, April 30. We look forward to hearing from you and hope to work with you this summer.

Interested in getting a sneak peek at what it's like to be an intern at Fahlgren Mortine? Join the Fahlgren Mortine PR Interns Alumni group on Facebook.

http://ow.ly/1AeSQ

COMMUNITY BLOOD CENTER

Responsibilities may vary depending upon the goals, skills and interests

of the intern as well as current priorities and projects of Community Blood

Center/Community Tissue Services Human Resources team. These may include:

1. Works with the Communications Group to determine different mediums to be used to

communicate effectively with all CBC/CTS® employees

2. Works with the Communications Group to determine appropriate content. Interact with

departments to receive newsworthy information that should be communicated and

distributed.

3. Determines what departments and people need to be contacted and work with them to

receive their input

4. Writes, edits and proofs to insure all communication standards are met: professional

style, accuracy, completeness, proper grammar, appropriate level of detail, etc.

5. Insures deadlines are met and communications materials are sent to printer and

distributed

6. Seeks employee feedback and input about the preferred methods of communication and

topics

7. Evaluates quality dimensions of each communication

8. Maintains high standards of confidentiality.

9. Other duties as assigned.

QUALIFICATIONS:

1. Strong writing, proofreading, and research skills

2. Ability to meet deadlines and work independently as well as part of team

3. Proficient at Microsoft Office skills; primarily Word and Publisher

TRAINING:   On-site training and support as needed

HOURS:       8 - 12 hours per week

BENEFITS:  Free parking, background check, training, opportunity for references or a letter of

recommendation if needed after completion of 30 hours of volunteer time, a copy

of all work product produced for your portfolio, and the personal satisfaction of

knowing you assisted in the process to save a life through a blood or tissue

donation.

CONTACT: Cissy Hansen, Community Blood Center/Community Tissue Services, 349 S. Main St., Dayton, Ohio 45402. You must attach a resume and completed externship application. Email to chansen@cbccts.org. No phone calls please. You will be contacted by email for an interview.

Externship Application Page 1

Externship Application Page 2

https://www.timewarnercable.com/corporate/about/careers/search.ashx

TIME WARNER CABLE 

JOB VACANCY NOTICE 

Post Date:  January 11, 2010    Deadline: January 21, 2010  

Position: Communications Manager (117251) Department: Public Affairs/Marketing 

Level: Exempt Level M     

JOB FUNCTION:  

Manage the earned media and internal communication efforts for TWC’s Southwest Ohio division. As a member of  

the communications department, the selected candidate will proactively identify and develop media opportunities to 

promote division products, services and business initiatives; pitch and place stories to a wide range of print and 

electronic media; write media advisories, news releases, pitch letters & press kit materials as needed; maintain 

effective media relationships throughout the area; serve as media spokesperson as directed by vice president of 

communications and senior leadership. 

Additionally, this position is responsible for ensuring effective internal communications by developing and executing 

effective plans to inform and educate associates about company and department programs, TWC products and 

related initiatives. 

RESPONSIBLITIES:  

•Manage additional media relations tools: enhance division’s media presence on external website; maintain current  

media database; monitor and manage division news coverage. 

•Develop and implement promotional/PR campaigns around products, services and community relations initiatives  

(including the “Connect a Million Minds” education initiative) to increase customer/community awareness; manage  

and implement special events to promote products and services. 

•Support the development of strategic messaging, key talking points and FAQ’s. 

•Develop and implement a comprehensive internal/employee communications plan utilizing the division’s e- 

newsletters, websites, internal blogs, talking points, speeches and other materials as needed to ensure that all 

Time Warner Cable employees are notified of company initiatives; communicate via email, Internet, Intranet, 

newsletters and any other means as necessary. 

•Track and monitor key messages from competitors and key audiences to assist in development of a strategic 

communications plan; counsel the management team of issues that may affect our local business. 

•Support regional initiative and projects as assigned. 

•Maintain strong base of influential relationships with the division’s media, peers and regional/corporate contacts. 

•Perform additional duties and special projects as needed or assigned. 

•Manage educational projects, including but not limited to handling all school requests for installation and service.  

•Attend public functions as a representative of Time Warner Cable as directed by the V.P. of Communications;  

note, events may occur during the evening or on weekends. 

REQUIREMENTS:  

•Related Bachelors degree or equivalent related work experience and training. 

•Five years of corporate communications, public relations agency or print/broadcast journalism experience. Must  

have a passion for writing and editing. 

•Superior verbal and written communications skills. 

- Adept at breaking down complex concepts and making them easy to understand 

- Ability to track down details and facts 

- Working knowledge of new media techniques 

- Strong editing and proofreading skills 

•Passion for meeting deadlines and deliverables 

•Basic design and layout skills 

•Proficient on all necessary software (Microsoft) 

•Ability to anticipate issues with people and vendors 

•Ability to have the vision to activities that appeal to a diverse audience 

•Ability to successfully manage multiple priorities 

•Position will be located in Cincinnati, but will also cover the Dayton area. 

•Valid drivers license with good driving record. 

EOE 

Apply on-line via Employee Self Service and submit completed Job Bid Application to Deidra Bartlett – Human 

Resources.  Late and/or incomplete Job Bid Applications will not be accepted. Job Bid applications and On-line Bids 

must be submitted by the deadline date.  

For further information, please contact Mike Pedelty, VP, Communications at (513) 386-6757  

• Manages all design, development and maintenance issues with company websites, primarily victoriatheatre.com and schustercenter.org. Assists with ticketcenterstage.com.
• Produces and manages all e-marketing initiatives including welcome and feedback emails, OnStage News e-newsletters, e-blasts, e-surveys, etc.
• Develop and coordinate all Web 2.0 initiatives including social networking sites, blogs, etc.
• Manage advertising buys as well as track and process payment for print, radio & TV advertising agreements.
• Assist in tracking sales trends and reports.
• Assist in supervision of marketing/PR interns.
• Interface with mail house for direct mail campaigns.
• Assist education/outreach with any marketing needs.
• Other duties as assigned.