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April 2012

PRSA Dayton: newsletter April 2012

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http://newsletter.prsadayton.org/

 

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Classified Ads

2012-03-13:

About the Internship
The Edward Howard Legacy Internship by Fahlgren Mortine, founded in 2011, is named in honor of the founder of Edward Howard, a public relations agency founded in 1925 in Cleveland, Ohio. In March 2010, the agency merged with Fahlgren Mortine. The internship seeks to carry on the legacy of Edward Howard, by offering students an opportunity to work with public relations professionals dedicated to mentoring and professional growth. The competitive Edward Howard Legacy Internship is offered in the Cleveland and Dayton, Ohio offices of Fahlgren Mortine. It is a paid, full-time internship where interns are introduced to all aspects of public relations, including strategic planning, research, media relations, social media engagement, writing, internal communications, special events and online communications.


Fahlgren Mortine strives to make this program one of the best in the nation. Interns are introduced to all aspects of public relations, including strategic planning, research, media relations, social media engagement, writing, internal communications, special events and online communications. Interns are exposed to consumer, non-profit and business-to-business accounts in order to provide a well-rounded internship experience. Interns are also involved in team meetings, brainstorming sessions and much more. Fahlgren Mortine seeks to provide interns with the tactical experience that will help them build a meaningful resume and portfolio, in addition to meeting their individual needs and career goals.

About Fahlgren Mortine
Columbus, Ohio-based Fahlgren Mortine, winner of the 2011 Bulldog Reporter Small Agency of the Year award and a current finalist in PRWeek's 2012 Small Agency of the Year award, is one of the nation's largest independent marketing and communications agencies with 2010 revenue of approximately $20 million and locations in Columbus, Cleveland, Dayton, Cincinnati and Toledo, Ohio; Parkersburg and Charleston, W. Va.; Ft. Lauderdale, Fla.; and Denver, Colo. Fahlgren Mortine provides a full-service offering to clients in 29 states from California to Connecticut, with industry specializations in automotive, business-to-business, consumer packaged goods, education, financial services, healthcare, retail, technology, and tourism and economic development. Capabilities include social media, digital services, advertising, public relations, research, branding, creative and design. Currently staffed by 50 public relations professionals, the PR division of Fahlgren Mortine is one of the Midwest's leading and fastest growing public relations firms. Key clients include the Ohio Office of Tourism, Donatos Pizza, Cardinal Health, Myrtle Beach Convention and Visitors’ Bureau, The Kroger Co., Worthington Industries, Emerson Network Power, and dozens of other leading national brands, companies and organizations. To learn more, visit www.fahlgrenmortine.com.

Qualifications
The candidate must be a full-time student currently in his/her sophomore or junior year of college.
While preference is given to public relations, communications and journalism majors, all applicants will be considered.

Ideal applicants possess:
− Strong research, organizational and writing skills
− A proven understanding of public relations, social media and online and traditional media,
including AP style
− Talent, drive, and the ability to work independently and in team settings
Prior internship experience in public relations, communications and journalism also a plus.

Office Hours
8:30 a.m. to 5 p.m., Monday through Friday

Compensation
$12/hour

For more information and application materials, visit here.

2012-05-02:

Fahlgren Mortine is looking for a business-to-business public relations professional to join our growing and award-winning team in our Cleveland, Columbus or Dayton office.

The public relations professional is responsible for managing day-to-day business-to-business client relationships and/or specific client projects and deliverables.
 
Responsibilities may include:

  • Manages the day-to-day public relations responsibilities of specific business-to-business accounts, including planning and execution, client and internal team management, and budgeting
  • Writes background materials, develops presentations, implements account programs and serves as a main point of contact for clients
  • Develops and executes trade media relations, social media and integrated marketing  communications campaigns for clients
  • Demonstrates expertise in business-to-business marketing communications practices
  • Maintains a thorough understanding and knowledge of clients’ business and their competitive environment
  • Develops editorial media contacts and relationships with key media
  • Prepares a full range of written materials including press releases, byline articles, case studies, blog posts, client correspondence and reports
  • Understands nuances of client service and demonstrates confidence when counseling client contacts at all levels of an organization
  • Contributes to new business initiatives as appropriate 

Qualifications, experience and education:

  • Three to seven years of business-to-business, public relations experience, preferably in an agency setting
  • Bachelor’s degree in public relations, communications or related fields
  • Superior presentation skills
  • Excellent writing skills
  • Solid media relations and social media experience
  • Strong organizational skills and demonstrated ability to multi-task and balance client and agency priorities
  • High level of initiative and attention to detail
  • Successful performance and financial management of account teams
  • Ability to travel up to 20% 

Interested candidates should send their cover letter, resume and salary requirements to careers@fahlgren.com.

Please, no phone calls. Relocation will not be provided.

Fahlgren Mortine is an equal opportunity employer.

View on Fahlgren website: http://www.fahlgrenmortine.com/careers/current-opportunities/business-to-business-public-relations-professional.php.

2012-04-19:

Freelance Public Relations Opportunity

TriComB2B, a Top Agency for 2011 and 2012 as selected by BtoB Magazine, continues to
grow its public relations practice. As such, we are looking for a FREELANCE resource for an
immediate opportunity with a new client. Initial duties would include:

Media Research

identify print and online publications within specific target vertical markets
download media calendars for top tier publications and identify possible opportunities for
editorial contributions
uncover relevant trade associations and possible speaking opportunities within these
verticals

Reporting

create master list, broken out by individual verticals, of all relevant publications, trade
groups and speaking opportunities, utilizing a pre-established template

Recommendations

based upon research results, make recommendations as to which publications, trade
groups, etc. are Tier 1 and which are Tier 2

The initial project could kick off as soon as the beginning of May. Candidates with
business to business in their background along with experience using Standard Rate and
Data are encouraged to apply. With TriComB2B’s projected growth, we anticipate the need for
additional freelance help throughout 2012.

Please send background information, a letter indicating how your background would apply
to this type of opportunity and your hourly rate for this type of project work to: Carl Alexoff at
carl.alexoff@tricomb2b.com.

2012-04-19:

Director of Creative Services

Job Description
The Director of Creative Services is responsible for the creative product of LMG, with oversight of the creative team and creative processes; the ideation, presentation and execution of branding and marketing campaigns in fulfillment of LMG’s brand promise – CREATIVE INTELLIGENCE, including:

• Directing the creative function so that the culture, team, capabilities, tools, processes, and
expectations support an efficient & profitable work environment.
• Ensuring that our creative product remains leading edge.
• Ensuring that our high quality of creative and production is upheld, maintaining consistently high
standards for yourself and others.
• Delivering strategic communication solutions that help us attain our marketing and
communications objectives.
• Leading the unified process of marketing/concept/design and post-production execution.

Primary Duties
• Lead the company’s creative efforts in alignment with the overall marketing and brand objectives.
• Work collaboratively with management, participate in company strategizing to drive profitability and
growth.
• Understand LMG’s strategic goals and brand; build and direct a creative function aligned with and
supportive of those goals.
• Set expectations and standards (build a culture) for creative team attitude, behavior, teamwork and professional development.
• Supervise and lead accordingly.

Secondary Duties
• Manage art direction, design, copywriting and production of projects.
• Oversee quality control, including proofing, reviewing, measuring and evaluating staff
performance.
• Continually learn, evaluate and implement new marketing communications technologies.
• Lead the design and multi-media team by inspiring creativity, innovative thinking and focused effort in the development of high-quality creative products.
• Work closely with Office Manager and Account Team to schedule creative time, adjusting priorities
as required.
• Partner successfully with Strategy/Research, Account Service and Clients to translate complex
business needs into compelling and effective creative works by developing a thorough
understanding of the client’s business needs.
• Communicate and pitch clear ideas and creative concepts to senior leadership, clients and other
stakeholders.
• Provide creative team with clear creative direction at project initiation and supportive critique
during development and execution to maintain aesthetic standards and drive continuous
improvement.
• Ensure that brand goals, user insights, industry trends and best practices are leveraged,
interpreted and infused in all creative components
• Evaluate and monitors continually LMG and its place in the competitive marketplace in order to
guide the firm’s evolution.
• Manage third-party copywriters, photographers, printers and freelance vendors.

Requirements
• Bachelor’s degree in graphic design, art or related field.
• Minimum eight+ years of professional experience in creative design, including three plus years
experience leading teams. Agency experience strongly preferred
• B2B marketing experience.
• Demonstrated talent for clearly communicating creative direction, providing high-caliber creative
concepts and the proven ability to drive business goals through creative solutions.
• Ability to communicate effectively and efficiently with a high degree of collaboration and influence
to serve as the advocate of the team’s collective work while leveraging the views of the client.• Passion for managing, mentoring and inspiring a growing team of creative talent in the production
of award-winning work.
• Skilled in producing work that reflects a focus on the details of successful execution as well as the
broader strategic vision.
• Proven ability to execute INTEGRATED, cross media campaigns.
• Proven expertise and competency using multiple graphic design software applications, including
inDesign suite and a variety of web development tools. Additionally, should be proficient in
Microsoft Office software suite with emphasis on PowerPoint.

This is a full time job opportunity including:
Competitive Compensation Package
Generous paid time off for personal, vacation and sick days
Paid holidays
Retirement plan participation after 3 years

LMG Company Description
LMG offers a strategic, brand-based, results-oriented approach to marketing and integrated
marketing communications. We are passionate about adding measurable value to all client organizations through the combination of sound strategy, breakthrough creative and integrated execution.

In short our brand promise is: Creative Intelligence.
• LMG’s heritage and focus is on B2B clients and their unique marketing requirements.
• LMG is fully focused on client business results. Our goal is to increase marketing effectiveness
while achieving greater efficiencies in marketing spend and resource.
• LMG is a deeply experienced, nimble resource for demanding clients.
• LMG builds strong, long-standing, mutually rewarding relationships with its clients. We have
worked on the client-side and the agency side so we possess a unique understanding of the
business challenges and the viable creative solutions.
• LMG’s core team offers over 100 years of combined agency and client-side experience. Since our
founding, we’ve built a solid track record of results for some of America’s leading brands. Some of
our clients include: Dell, Fujitec, Crown, NewPage, Honeywell Aerospace, The University of
Dayton, GE Money, WinWholesale, MedPlus, WorkFlowOne, Reynolds and Reynolds and more.
• LMG is located in a great warehouse loft space in the Firefly Building in downtown Dayton (across
from Webster Street Market and bordering Tech Town). We have an open floor, fast-paced
environment with a strong family feel.
• See more about LMG at lmgresults.com

Team Requirements
Every LMG employee must possess a “do what it takes” attitude and is required to roll up their sleeves and get the work done.

We are looking for a passionate problem-solver with high energy, and a strong attention to detail. Must be goal-driven with proven business sense as well as an understanding of creative.

We are also interested in candidates that are comfortable presenting to clients. You will be expected to attend meetings to present the communication strategy and really bring your personality and energy to the room to "sell" the clients on the business.

If you have interest in and are qualified fro this position, please send your resume (and link to portfolio) to Elaine@lmgresults.com.

2012-03-12:

Reports to: Chief Administrative Officer, CAO

Site Supervisor: PR/Mkt Coordinator, CTS

VOLUNTEER OPPORTUNITY SUMMARY

Responsibilities may vary depending upon goals, skills and interests of the Extern as well as current priorities and projects of Community Blood Center/ Community Tissue Services Communication Team.

These may include the position functions listed.

Consistently demonstrates integration of CBC/CTS quality policy and guiding principles by modeling behavior that supports achieving our mission and vision.  Supports and incorporates CBC/CTS business needs and goals. Exhibits support of our values, quality objectives, ethics, customer service, and confidentiality standards at all times.

JOB FUNCTIONS

  1. Creates a communication plan as a working document with the Communications Group to determine appropriate communications venues internally and externally.
  2. Create the internal newsletter content.  Interact with departments to receive newsworthy information that should be communicated and distributed. 
  3. Determines what departments and people need to be contacted and work with them to receive their input
  4. Writes, edits and proofs to insure all communication standards are met: professional style, accuracy, completeness, proper grammar, appropriate level of detail, etc. 
  5. Insures deadlines are met and communications materials are sent to printer and distributed
  6. Seeks employee feedback and input about the preferred methods of communication and topics
  7. Evaluates quality dimensions of each communication
  1. Maintains high standards of confidentiality.
  2. Other duties as assigned.

Knowledge, Skills and Abilities

  1. Strong writing, proofreading, and research skills
  2. Ability to meet deadlines and work independently as well as part of team
  3. Proficient at Microsoft Office skills; primarily Word and Publisher

Education

High School diploma and currently completing college degree in Communications, Marketing or related degree is required.  An Associate Degree in a communications or related field will be considered.

Work Environment and Physical Activities:

 Must be able to meet the required physical demands with or without reasonable accommodation

Training:  On-site training and support as needed

Hours:  8 - 12 hours per week

Benefits: Free parking, background check, training, opportunity for references or a letter of recommendation if needed after completion of 30 hours of volunteer time, a copy of all work product produced for your portfolio, and the personal satisfaction of knowing you assisted in the process to save a life through a blood or tissue donation. 

Required Physical Demands

 

Physical Demand

Continuous

Performs over 65% of time

Frequent

Performs 34%-65% of time

Occasional

Performs up to 33% of time

 

 

N/A

 

Physical Demand

Continuous

Performs over 65% of time

Frequent

Performs 34%-65% of time

Occasional

Performs up to 33% of time

 

 

N/A

Stand

 

 

 

x

 

Climb:

 

 

 

 

Sit

 

x

 

 

 

Ladders

 

 

 

X

Walk

 

 

 

x

 

Stairs

 

 

 

x

Pull

 

 

 

 

x

Poles

 

 

 

x

Push

 

 

 

 

x

Visual Activity:

 

 

 

 

Crawl

 

 

 

 

X

Computer

x

 

 

 

Bend

 

 

 

x

 

Peripheral

x

 

 

 

Twist

 

 

x

 

Distance (clear vision >20’)

x

 

 

 

Balance

 

 

 

x

Close (clear vision <20’)

X

 

 

 

Grasp

 

 

 

x

Color Vision Required

x

 

 

 

Squat

 

 

 

x

Depth Perception

X

 

 

 

Kneel

 

 

 

 

X

Noise:

 

 

 

 

Mental Acuity

X

 

 

 

Very Quiet

 

 

 

X

Lift/Carry:

 

 

 

 

 

Quiet

 

 

x

 

Up to 10lbs

 

 

x

 

Moderate

 

 

x

 

Up to 25 lbs

 

 

 

x

Loud

 

 

 

x

Up to 50 lbs

 

 

 

x

Very Loud

 

 

 

x

Up to 100lbs

 

 

 

x

Communication:

 

 

 

 

>100 lbs

 

 

 

 

X

Verbal through speech

X

 

 

 

Reach:

 

 

 

 

 

Written by hand and electronic

X

 

 

 

Forward

 

X

 

 

 

Sensory Discrimination:

 

 

 

 

Lateral

 

X

 

 

 

Sharp/Dull

 

 

 

X

Overhead

 

 

 

X

 

Hot/Cold

 

 

 

x

 

2012-01-30:

Fahlgren Mortine is looking for a career-minded Media Relations Professional to join our growing and award-winning public relations team in our Columbus office.

The Media Relations Professional is responsible for devising and implementing successful media relations strategies for regional, trade and national consumer and business media.

Specific responsibilities may include:

  • Secures in-depth, local, regional and national news placements
  • Writes compelling, effective copy for various media
  • Develops and implements strategic media relations plans that align with clients’ business goals
  • Coordinates client interviews with local, regional and national media contacts
  • Develops strategies to effectively communicate client news
  • Prepares relevant information for media kits, as needed
  • Maintains close and frequent contact with media contacts, and strengthens rapport between the client and the media contact
  • Safeguards client-sensitive information until an announcement is deemed appropriate

Qualifications, experience and education:

  • 7-15 years of previous media relations experience in an agency setting
  • Proven experience in developing successful strategic media relations campaigns
  • Successful track record of placing stories with national print, broadcast and online media is a must
  • Experience managing multiple projects and prioritizing
  • Excellent presentation and written communication skills
  • 0-10% travel may be required
  • BA/BS in related fields

If you’re looking to exceed high expectations, be a part of a top-notch team and have a little fun along the way, please send your cover letter, resume and salary requirements to careers@fahlgren.com.

Please, no phone calls. Relocation will not be provided.

Fahlgren Mortine is an equal opportunity employer.

 

See listing on website: http://www.fahlgrenmortine.com/careers/current-opportunities/media-relations-professional.php.

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