Meeting/Event Information

Media Day 2018

August 21, 2018
9:00 AM to 1:00 PM
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Cedarville University


 Directions

Join us for a new take on media day as we head to Cedarville University to tour their news studio and receive “train the trainer” media training from Beth Whelly, senior VP from Fahlgren Mortine.

Light breakfast and a full lunch are included in the price of your ticket.

Parking and Building Instructions -- We strongly suggest parking in the lots adjacent to building, #17 or #21. View campus map.

About the Cedarville newsroom: In September 2017, Cedarville University opened its first newsroom on campus for the purpose of expanding its media reach. In nine months, the university has conducted 150 TV interviews (90 live interviews), produced more than 50 campus promotional videos, and started a recorded radio program for WFJC Dayton. Given that the goal for the amount of media interviews in the first year was 50, it's an understatement to say the newsroom has been a success. Interviews have been done with media outlets from Columbus, Dayton, CTV Canada, Fox News, and Fox Business News. During the academic year, three students manage the newsroom and produce all of the interviews. Come to this year's Media Day and tour the Cedarville University Newsroom and see how your organization can benefit from today's technology.

About “train the trainer” media training: Public relations professionals are regularly called upon to prepare the leaders and subject matter experts in their organization for interviews and public presentations. What are the fundamentals that every spokesperson should know; and what are the most effective techniques to answer the unexpected question, control a contentious interview or get the audience engaged in your message. In this presentation, we will discuss how we can provide the best coaching and counseling to our spokespeople, to increase their confidence, consistency, clarity and overall effectiveness.

Our Speakers:

Beth Whelley

Beth has a 25-year background in corporate communications, public relations and marketing communications, and particular expertise in strategic planning, crisis communications and issues management, media training and coaching and community affairs. Beth directs and manages integrated teams for B2B and B2C accounts and is also an experienced facilitator. Her strategic mindset, deliberate use of language and wealth of experience make her the firm’s leading media trainer.

Beth is active in the Dayton community, serving on the Board of Trustees for Sinclair Community College and on the Miami Conservancy District Board of Trustees. Other activities have included the Board of Governor’s for Leadership Dayton and serving as President of the Associate Board of the Dayton Art Institute. She is a Dayton YWCA 2011 Woman of Influence, a 2013 Dayton Daily News Ten Top Woman, a 2017 PR News Top Woman in PR and has been honored by the Dayton Business Journal in its 40-Under-40 and Power 50 programs.

Mark D. Weinstein

Mark has worked in higher education for the 30 years, including the past six years as executive director of public relations at Cedarville University.  Prior to Cedarville, Weinstein worked in public relations and marketing for Maryville University in St. Louis, Robert Morris University (Pittsburgh, PA), Geneva College (Beaver Falls, PA), and Mount Vernon Nazarene University (Ohio). He also served as Dean of enrollment and marketing for his alma mater, Grace College (Winona Lake, IN).

Before Weinstein began working in higher education, he was a sports editor for a regional newspaper in northern Indiana. Throughout his career in higher education, Weinstein used his media skills to help create stronger brand awareness for each university where he worked. He’s also been a leader in crisis and internal communication.

In 2016, Weinstein was the recipient of two PRism Awards from the Public Relations Society of America (Dayton Chapter) for the Ben Carson Presidential Campaign Media Event at Cedarville University, and for the development of The Buzz internal newsletter. 

Weinstein earned a master’s degree in organizational leadership from Geneva College.

Tickets

$30.00 Member Ticket
$35.00 after 5:00 pm August 14

$40.00 Non-Member Ticket
$45.00 after 5:00 pm August 14

$10.00 Student Ticket
$15.00 after 5:00 pm August 14

Future Meetings

Media Day 2018

August 21, 2018
9:00 AM to 1:00 PM

Cedarville University

Media Day is back! With a new format.

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