Meeting/Event Information

Social Media Listening & Reputation Management for Business

September 13, 2012
11:30 AM to 1:00 PM
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Courtyard by Marriott University of Dayton
2006 S. Edwin C. Moses Blvd.
Dayton, OH 45417
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Businesses are increasingly becoming digital; communications about businesses are too! It’s pretty certain customers will “buzz” about your products and services online. With that, the number of reviews, articles and comments about a brand or company will grow. The “sentiment” might be good, it might not. So how does a brand manage its online reputation when untrue or negative information appears online? What about positive comments? This is why you need to engage in digital reputation management. It’s like PR for your brand because it allows you to effectively and efficiently monitor your brand (and your competitors’) across digital spaces by tracking mentions of keywords related to your brand or company! It's "LISTENING TO THE CONVERSATION." If you listen first, you are gathering important customer insights that can assist you in developing responsive, meaningful, and impactful communication strategies. Learn how to manage your brand’s reputation and build meaningful relationships with strong frameworks and tools.  

Our presenter is a lecturer of marketing, director of the P&G Marketing Challenge, co-author Text Overview Digital Media & Advertising: User Generated Content; and has been teaching an intensive digital marketing class for over 12 years.

Tickets

$25.00 Member Ticket

$35.00 Non-Member Ticket

Future Meetings

2020 APR Bootcamp

September 08, 2020
5:30 PM to 7:30 PM

Montgomery County Business Solutions Center
1435 Cincinnati Street
Dayton, OH 45417

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