As a PR/marketing communications professional what are the things that keep you up at night? That next big deadline… a looming crisis… your next big event… What about a rebranding? If you’ve been through a rebranding you know it’s kind of the big kahuna when it come...

By Emily Grunder, Communications Specialist at CareSource and PRSA’s 2018 Young Professional of the Year I am truly honored to have even been nominated to receive PRSA Dayton’s 2018 Young Professional of the Year award. There are so many deserving, young professionals in the Dayton area...

By Jocelyn Hodson, APR and Account Director at Fahlgren Mortine When I set out nearly 10 years ago to pursue my APR, by way of a nine-week prep course, I had no idea it would take me this long to get to the final step and pass the exam. I have always felt very strongly that pursuing the APR is...

By Oliver Krafka, Lead Writer at Scratch Copywriting LLC Most of us know what a hashtag is, the problem is many people aren’t sure how, when, or why it’s important to use them. On top of that, many social media platforms allow the use of hashtags, and there are different strategies for ...

By Oliver Krafka, Lead Writer at Scratch Copywriting LLC Today’s consumer is constantly bombarded by advertising. The largest cause of this can be placed squarely on advancing technology, and marketers haven’t missed the opportunity. Advertising is everywhere, most recently creeping int...