I recently attended Content Marketing World in Cleveland and learned during sessions focused on topics ranging from lead generation to writing. Some of my favorite lessons – and perhaps most useful! – came in the form of a “working with sales” session. Led by Jeannine Rossign...

Ethics… You just say the word and a sense of seriousness takes over the conversation. But I ask you, “Why so serious?!” Anyone who knows me realizes that I firmly believe that life it too short to take yourself too serious all the time. Yet, as your Ethics Officer, I’m cha...

  Samantha Elder is a Dayton native who started PR in PUMPS, LLC, a mobile PR + events group, in 2016, with clients in Dayton, Cincinnati, and Columbus, Ohio. In March of 2017, Samantha began working as a Communications Specialist for the Consumer Experience Resolutions team for CareSource; al...

I had the opportunity last fall to attend the Public Relations Society of America (PRSA) International Conference and Leadership Rally. I was so inspired by all the speakers during the conference. I came back refreshed, motivated and with nuggets of information and ideas that I wanted to share wit...

While Star Wars fans across the world celebrated “May the 4th be you” day, public relations professionals from across the Dayton region celebrated big wins at a Star Wars themed PRisms award banquet last night at the Boonshoft Museum of Discovery. The PRism awards, hosted by the Dayton A...