By Oliver Krafka, Lead Writer at Scratch Copywriting LLC Twitter is a social media platform and news outlet through which users can interact with each other, choosing who to follow, what trends to keep up with, and how to interact with others. In this way, we each uniquely shape our experience with...

What NOT to Wear for a PresentationBy: Erin ProkesHave you ever watched an incredible Ted talk (click here for my one of favorites!) and marveled at the effortlessness of the presentation? Or, the last time you had to give a presentation did you convince yourself that you had to wear a suit jacket, ...

Where’s the Ethics Emoji? by Bob Sadowski, APRAs a Gen Xer surrounded by Millennials, I’ll be the first to admit that sometimes, I just don’t get them. Be it their keen ability to efficiently communicate using nothing but emojis, the mindset that “there’s an app for tha...

By Debra Peterson, APR 2019 PRSA Board Chair Public relations is built on the foundation of honesty, trust and commitment to serve the public good. At PRSA, we take those responsibilities seriously as evidenced by the strength of our Code of Ethics and the standards we set for ourselves in o...

As a PR/marketing communications professional what are the things that keep you up at night? That next big deadline… a looming crisis… your next big event… What about a rebranding? If you’ve been through a rebranding you know it’s kind of the big kahuna when it come...