2015 Dayton PRism Award Winners

The Dayton Chapter of the Public Relations Society of America (PRSA) honored several local public relations practitioners at the annual PRism Awards Ceremony, held at the Dayton Racquet Club on May 7, 2015. The prestigious PRism Award recognizes the creativity, planning and enthusiasm that go into implementing an exceptional public relations initiative. The competition is open to both PRSA members and non-members who work or live in the Dayton area. Winners earn a PRism or Award of Merit and one entry is honored with the Best in Show Award.

A panel of public relations professionals from another PRSA chapter judged the entries, which represented projects completed in 2014 based on research, planning, execution, results and support materials. Winners were selected in the following categories: community relations, marketing communications, media relations, special events & observances, websites, writing and student.

PRism winners included:

Fahlgren Mortine (6)

  • Community Relations – McDonald’s Cookies That Care Promotion Supports Ronald McDonald House.

  • Media Relations – State of HVAC

  • Special Events – McDonald’s Launches Bacon Clubhouse Sandwich with Local Influencers

  • Special Events – with Crown Equipment Ohio EPA E3 Awards News Conference

  • Internal Communication – with Emerson Climate Technologies Launch of the Helix Innovation Center

  • Writing – CEO Speech for Annual Meeting of Shareholders

      Dayton Children’s Hospital (6)

  • Investor Relations – Taking Flight Annual Report

  • Investor Relations – Miracles Matter Newsletter

  • Special Events - #Giving Tuesday

  • Special Events – Patient Tower Groundbreaking

  • Special Events – Challenge of Champions

  • Websites/Electronic Media/Social Media – The Fetal to Newborn Care Center

      Community Blood Center/Community Tissue Services (3)

  • Community Relations – Light The Night Team campaign

  • Internal Communications – The Vision of the Founders Annual Report

  • Special Event – 50 Years of Saving Lives 50th Anniversary Campaign

      Downtown Dayton Partnership (2)

  • Special Events – Our City: DDP Annual Meeting

  • Marketing Communications – Greater Downtown Dayton Plan Update

      Kenny Consulting Group (2)

  • Special Events – Hunks in Heels: The Final Lap

  • Creative Writing – The Driving Force

      TriComB2B (2)

  • Media Relations – Woolpert UAS PR Campaign

  • Websites/Electronic Media/Social Media – Power of More

      Wilt Public Relations (2)

  • Special Events – Springfield Rotary Club Gourmet Food Truck Competition

  • Marketing Communications – Madison County Hospital Rebrand

      Better Business Bureau (1)

  • Special Events – BBB Secure Your ID Day

      CareSource (1)

  • Special Events – 25th Anniversary

    City of Fairborn (1)

  • Community Relations – Fairborn Income Tax Levies

      Kettering Health Network (1)

  • Special Events – Baby Fairs

      Natasha Baker (1)

  • Creative Writing – From Covering Art to Making It


    Awards of Merit

    Dayton Children’s Hospital (3)

  • Public Service – Community Health Needs Assessment

  • Crisis Communications – Ebola

  • Website/Electronic Media/Social Media – Sports Medicine Campaign

    CareSource (3)

  • Media Relations – Just4Me

  • Media Relations – Digital Media Kit

  • Internal Communications – Pilot Road Show Strategy

      Better Business Bureau (1)

  • Marketing Communications – BBB Co-Op Outdoor Advertising Campaign

      TriComB2B (2)

  • Marketing Communications – Pathian Component Level Benchmarking

  • Writing – E360 Outlook

      The Dayton Foundation (1)

  • Website/Electronic Media/Social Media – TDF Website

      Midmark (1)

  • Media Relations – Midmark Debuts New Dental Cabinetry Line


    Best in Show – Fahlgren Mortine: Launch of the Helix Innovation Center

    Other Special Awards:

    Communicator of the Year (The Smitty Award) Each year, the Dayton Chapter PRSA presents the Smitty Award to an individual from the area who has demonstrated communications excellence. Named for the late Rex Smith, a highly regarded public relations practitioner in Dayton for more than 40 years and a former chapter member, it is awarded to a person whose community contributions have occurred in part, or in whole, because of particularly effective communications and public relations. This year's award went to Natasha Baker

    Media Friend of the Year Award The Dayton Chapter PRSA presents the Media Friend of the Year Award to a member of the local media who is invested in the success of the community and actively tries to report it. This year's award went to Jackie Couture, ABC 22/FOX 45. 

    Young Professional of the Year (Up & Comer Award) The Up and Comer Award is presented to a recent college grad or young professional who stands out in the public relations field. This year's award went to Lexie Digby, University of Dayton. 



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