Adapting to the New Normal

As we approach the one-year anniversary of COVID restrictions, our world has changed in so many ways. Working from home, wearing masks, social distancing, homeschooling and so much more are the new normal for most of us.

As your 2021 Greater Dayton Area PRSA chapter president, I have reminded all of our wonderful board volunteers that this is a year that we are giving each other grace.  As we juggle so much at work and at home, we will do our very best to continue the important work of our local chapter.  That includes producing high-quality, if perhaps fewer, virtual programs; continuing our Gem City PR Awards Program; and offering support and resources for those of you who seek APR accreditation.

Our first educational program will take place on March 17 at 11:30 a.m. (virtually) and features Alexa Heinrich, an expert on creating accessible and inclusive digital content. If you are doing yet another Zoom call, we want to make it worth your while.

We have elected to postpone our Gem City PR Awards from May to September in the hope that we can have an in-person event.  Be thinking of programs and tactics to submit. Holly Michael, APR from FarmHouse Communication will be doing a program this spring on how to craft successful award entries and how they can advance your career.

While much has changed, not all change is bad. When I asked board members at our board retreat to share what had changed in their lives during the pandemic, there was much to celebrate. Christine Ton and Mike Brill became engaged. Hannah Krafka is expecting a baby soon and Kristen Bowser welcomed a little one in 2020.  Liz Long, Brianna Wooten and I all changed jobs. All wonderful, normal things.

I hope you are staying safe and well. If I or our chapter can be of service to you in any way, please do not hesitate to reach out.

Best regards.

Kelly Fritz Mofield, APR

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