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Do you believe in luck? As we celebrate the "luck of the Irish" in March, I've been mulling over this theme.
There's the flippant, fun side of good fortune, when you are lucky to find a great pair of boots at 60% off, lucky to wake up on time even though the alarm clock failed, or lucky to avoid seeing anyone familiar in the grocery store when there in sweatpants. Then, there's the more serious side, when you are lucky to land safely on a runway after flying through a bad storm or lucky to not be called into the corner office and get handed a pink slip. And then there is the unimaginable side, when you are lucky to walk away from the car accident that others didn't, or lucky to be the one to not get the serious illness. How tragic and incomprehensible it must be when one finds oneself suddenly on the unlucky side.
No matter how I look at it, luck and control seem to be evil twins. As we go about our daily lives, "controlling the controllable" - the drum beat of corporate America for the last 18 months - is truly all we can do. Putting in place data and research-founded strategies, arming ourselves with proven and cutting-edge tactics, and surrounding ourselves with good people is our best bet personally and professionally for success - while waiting for the proverbial shoe to drop. And it will drop. Let's not hope for the best. Let's plan for the best - and the worst - and tame luck.
And so, my PRSA friends, this month I wish you "Good times, good friends, good health to you......and the luck of the Irish in all that you do." -Traditional Irish Saying |
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The much talked about new system takes your Google email, address book and instant messenger and gives them social features such as those found in Twitter. On its blog post announcing the launch of Google Buzz, it is described as "a way to start conversations about the things you find interesting and share updates, photos, videos and more."
Reactions from watchers have been varied. Some are saying it will be the Twitter/Facebook/Foursquare/Friendfeed killer. Others say it's Google's play on reorganizing the world of email. Some say it will be bridge a gap to Googe Wave.
I'm thinking some initial thoughts and key issues though for PR and marketing practitioners who may want to have a top line view on what this new launch means and how much time to invest in looking at how it should be treated. Here are five first takes from me whilst I devour the launch 'buzz' and have a play with the service myself:
- Google Buzz will integrate very nicely with mobile phones and maps. So this will further impact mobile social networking and online communities on the go. This could affect events PR and marketing quickly.
- It will be easy to use (where many say Twitter isn't). Google Buzz has already been described as something so simple 'your mother' would use it, according to one watcher I'm following.
- Search engines will find content much more easily than with content on Twitter. For brands this is a reputation management issue.
- For PR people, the address book has always been valuable. Whatever your current email address book is, exporting it into Gmail as well will create an instant social network
- There will be an 'enterprise' version of Google Buzz coming soon. This will change the way internal communications works as well (and might thwn also create the Yammer.com killer).
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Is outsourcing one word?
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What's the abbreviation for Minnesota? Missouri?
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Is it offshore or off-shore? Onsite or On-site?
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Associated Press (AP) Stylebook standards don't matter anyway, right?
The answers are: Yes, MN, MO, offshore, on-site and NO, that's not right! Even though we've entered an age of casual language, and LOL means laugh out loud in the electronic world, AP standards are alive and well in the communications field - and they are updated yearly.
Tried and true grammar cops might be a dying breed, but when we forget the standards of our own profession or get them wrong, it goes right to the heart of our reputations.
In January, the Dayton Chapter of PRSA was thrilled when Dr. Annette Taylor accepted our invitation to address recent changes to AP standards. Taylor has decades of experience in writing and public relations, and gave a funny and informative talk at the University Flight Deck.
The Associated Press Stylebook 2009 has hit the presses so visit www.apstylebook.com to stay on top of what's right and what's not when you toss your smart phone aside and actually write the old-fashioned way. Dr. Taylor also reminds everyone that the Associated Press Stylebook underwent a major overhaul in 2008, so if you are referencing a copy older than 2008, you should update today!
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This year is bringing Liz Long great opportunities and great challenges. In December 2009, she became the Communication Specialist supporting the 711th Human Performance Wing at Wright-Patterson Air Force Base and Senior Technical Proposal Writer for Ball Aerospace & Technologies Corporation in Fairborn. Her career, once again, took a new direction.
Long started her career in communications in broadcast journalism and made the switch to PR in the early 1990s. In PR "you can use a multitude of different skills, whether it's producing, directing, writing a video, or meeting with the press at a trade show," Long said. "I love the variety. That's really what attracted me to the profession."
In her current position, Long is learning a new industry and lots of acronyms, and she's also gaining a new appreciation for the military here in Dayton.
"I have developed a new appreciation and admiration for what our men and women, both military and on the civilian side, do for us every day. What they do has a direct impact on the men and women serving on the battlefield," Long said.
Long wants to make sure she stays up on current trends in the media and still works part-time as a radio news anchor at WHIO. She also enjoys traveling, especially to London; and reading biographies of historical figures. Long also donates her time and expertise as a volunteer with the American Red Cross Disaster Public Affairs Team.
Over her career, Long has learned the importance of thinking outside the box. "It's good to try to shake things up and do things differently because if you do, you might get better results." |
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Get a free one-year membership to the Dayton Area PRSA chapter when you join PRSA national in March and April. This $55 value provides access to member benefits, such as discounted tickets to luncheons and other locally sponsored events.
Join today online by visiting prsa.com. Enter discount code SPRING2010 to receive free local chapter membership.
This is one of the best membership promotions PRSA national gives each year. If you've been thinking about joining, now is the time.
Additional details on the promotion can be found by clicking the link below.
Promotional Details!
Questions about membership can be directed to Sarah Hibner at sarah.hibner@mwv.com or 937-495-5018. |
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Dayton Dragons - Hitting a Home Run in Marketing a Brand
When: Thursday, March 25 at Dragons stadium
Bring your business cards because two lucky attendees will receive a set of Dragons tickets 'on the house.'
TBD |
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At our PRism Awards banquet, we will be recognizing those professionals who developed a campaign or project that "made a big splash" with their intended audiences.
Mark your calendar for Tuesday, April 27, 2010. Networking/cash bar begins at 5:30 p.m. and dinner begins at 6:15 p.m. You will receive an invitation in the mail shortly.
Join us "poolside" for the 2009 PRism Awards Banquet at the David Ponitz Sinclair Center, 444 W. Third St., Bldg. 12 in downtown Dayton.
For more information contact Liz Long, APR at 937-255-0982 or elong@ball.com.
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| 2010-04-26: Are you a public relations student living in Cleveland or Dayton this summer? Consider spending your summer with Fahlgren Mortine. We are looking for two outstanding PR students - one to support our team in Dayton and one to assist the Edward Howard group in Cleveland.
If you are a rising public relations student and are at least a sophomore in college looking to learn more about life at an agency, send your resume and cover letter to careers@fahlgren.com. The deadline for submitting your information is Friday, April 30. We look forward to hearing from you and hope to work with you this summer.
Interested in getting a sneak peek at what it's like to be an intern at Fahlgren Mortine? Join the Fahlgren Mortine PR Interns Alumni group on Facebook.
http://ow.ly/1AeSQ |
2010-04-26:
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Title
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Communications Specialist
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Description
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Job Summary: Manage communications support for assigned area(s) of the business. Oversee various projects and communication strategies as directed by the Director of Communications.
Essential Functions:
- Manage communication support by creating and maintaining high quality communication methods that represent the best interests of CareSource, including but not limited to member/provider materials, website content, and electronic communications.
- Guide the development of the communications strategies for specific assignments, execute the deliverables and provide regular feedback.
- Maintain leadership role on project teams for assigned areas.
- Research, write, edit and coordinate design, production and distribution of member newsletters and other collateral requirements.
- Submit materials to regulatory agencies for approval utilizing department processes.
- Ensure on-time production of materials on target and within budget.
- Supports work in department project queue as needed.
- Able to perform any other job related instructions as requested, with reasonable accommodation.
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Position Requirements
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Minimum Qualifications:
Education:
- Bachelors or equivalent in Communications, Journalism, Marketing, related field or equivalent experience
Experience:
- Four or more years' of experience in communications
- Two years' of professional writing experience
- Health care experience preferred
Certification:
Technical Skills:
- Microsoft Office Proficient
- Experience using visual software, such as PowerPoint, Vision or Desk Top Publishing
Knowledge & Skills
- Project management skills
- Oral, written, and interpersonal communication skills
- Knowledge of communication practices and trends, preferably in the health care environment
- Cross-functional team skills
- Knowledge of various production requirements and methods
- Ability to work independently
- Time management skills
- Technical writing skills
- Decision making/problem solving
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Educational Requirements
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Education:
- Bachelors or equivalent in Communications, Journalism, Marketing, related field or equivalent experience
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License Requirements
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Full-Time/Part-Time
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Full-Time
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Shift
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-not applicable-
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Salary
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S11-$39,259 minimum
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About the Organization
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CareSource is the 4th largest Medicaid managed health care plan in the country, and our strength lies in our experience. CareSource provides a full spectrum of services for the administration of public-sector health care programs, serving more than 800,000 Medicaid consumers in Ohio and Michigan.
Our health plans are founded on the principles of quality and service delivered with compassion and a thorough understanding of Medicaid, Medicare, and the associated regulatory environments. We offer a unique approach to managed care through the process efficiencies and value-added benefits we offer to our members and the health care providers we partner with to serve them. As a managed health care organization, CareSource focuses on prevention with a goal of improving member health and the quality and accessibility of health care services for Medicaid consumers. CareSource assists in the coordination of member care by partnering with a defined network of participating doctors, hospitals and other health care providers.
CareSource Benefits
CareSource is an equal opportunity employer that offers a drug and tobacco free environment and a competitive compensation and benefits package to full-time and part-time employees who work at least 24 hours per week.
The benefits package includes:
- Health, dental and vision insurance
- Flexible spending accounts (health and dependent care)
- Life insurance
- Accidental death and dismemberment insurance
- Short- and long-term disability insurance
- 401(k) retirement plan
- Liberal paid personal time to be used on a discretionary basis for sick leave or as scheduled time off
- Eight paid holidays and a floating holiday
- Educational reimbursement
For more information about CareSource, please see About Us on our website, www.caresource.com.
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| 2010-03-18:
COMMUNITY BLOOD CENTER
COMMUNITY TISSUE SERVICES®
349 SOUTH MAIN STREET
DAYTON, OHIO 45402
POSITION: Communications Extern (non-compensated)
SUPPORTED BY: Chief Administrative Officer
RESPONSIBILITIES:
Responsibilities may vary depending upon the goals, skills and interests
of the intern as well as current priorities and projects of Community Blood
Center/Community Tissue Services Human Resources team. These may include:
1. Works with the Communications Group to determine different mediums to be used to
communicate effectively with all CBC/CTS® employees
2. Works with the Communications Group to determine appropriate content. Interact with
departments to receive newsworthy information that should be communicated and
distributed.
3. Determines what departments and people need to be contacted and work with them to
receive their input
4. Writes, edits and proofs to insure all communication standards are met: professional
style, accuracy, completeness, proper grammar, appropriate level of detail, etc.
5. Insures deadlines are met and communications materials are sent to printer and
distributed
6. Seeks employee feedback and input about the preferred methods of communication and
topics
7. Evaluates quality dimensions of each communication
8. Maintains high standards of confidentiality.
9. Other duties as assigned.
QUALIFICATIONS:
1. Strong writing, proofreading, and research skills
2. Ability to meet deadlines and work independently as well as part of team
3. Proficient at Microsoft Office skills; primarily Word and Publisher
TRAINING: On-site training and support as needed
HOURS: 8 - 12 hours per week
BENEFITS: Free parking, background check, training, opportunity for references or a letter of
recommendation if needed after completion of 30 hours of volunteer time, a copy
of all work product produced for your portfolio, and the personal satisfaction of
knowing you assisted in the process to save a life through a blood or tissue
donation.
CONTACT: Cissy Hansen, Community Blood Center/Community Tissue Services, 349 S. Main St., Dayton, Ohio 45402. You must attach a resume and completed externship application. Email to chansen@cbccts.org. No phone calls please. You will be contacted by email for an interview.
Externship Application Page 1
Externship Application Page 2 |
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