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| Thankfully, there seems to be a number of recent signs that the economic recession may have hit bottom and the economy is now ready for its slow climb back up.
One sign in particular, held especially good news for our profession.
A recent Dayton Business Journal article showed that while the June U.S. unemployment rate was 9.5 percent, there were a number of job categories that had figures much below that.
One of those job categories was public relations managers. For PR managers the unemployment average for June stood at just 0.1 percent. This was even better than budget analysts (1.1 percent), lawyers (2.3 percent), accountants (5.3 percent), and computer and information systems managers (6.3).
For me, this bit of data says two things. 1) Man, did I ever pick the right profession; and 2) the business community, including the corner office, is starting to finally understand the value of public relations.
I recently wrote a blog post on one aspect of that value. (Sorry for that bit of self-promotion.)
While this is great news, it definitely does not give us an excuse to sit back and take it easy. It’s important that we continue to elevate the quality and success of our profession and the results we bring to marketing communication initiatives and efforts. It’s also important that we continue to increase the value we bring to the organizations and companies where we work.
To that end, we are working to shore up our programming for the second part of the year. This includes another APR class, rescheduling our breakfast sessions, and lining up great topics and speakers.
Continue to visit www.prsadayton.org for the latest information. We will also be sending out email reminders.
Regards,
Tony Castillo
2009 President
Dayton Area PRSA
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Thinking About Getting Your APR?
What exactly is Accreditation? Accreditation is a formal credentialing process for the public relations professional. Public Relations Accreditation is designed to provide a standard of knowledge and an ideal model for achieving optimum success in our profession.
So how does Accreditation benefit us as individuals? It gives you a competitive edge in the minds of employers, clients and colleagues. It increases your own industry knowledge, which gives you confidence in your practice and increases your value to clients, employers and the media.
To learn more about the streamlined Accreditation process, we invite you to:
APR Candidates orientation:
Wednesday, August 5
Noon to 1 p.m.
Community Blood Center, 349 South Main Street, downtown Dayton
We will be providing a box lunch. If you plan to attend, please RSVP to Liz Long, Accreditation Chair, by Monday, August 3. She can be reached at elong@graceworks.org or (937) 436-6901.
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Good Sam is a finalist for a national PR award
Good Samaritan Hospital - Introduction to Careers in Health Sciences has been named a finalist in PR News’ Platinum PR Awards in the category of “On A Shoestring Campaign.” “The competition was fierce,” said PR News Awards Coordinator Mary Lou French. “To place as a finalist is a major accomplishment.”
Good Sam will receive its award at the PR News Platinum PR Awards luncheon at the Grand Hyatt in New York City on October 21. Congratulations Debbie Janis, LuJean Smith and Holly Michael, APR!
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Seeking Dayton PRSA Board Members
Interested in serving on the 2010 PRSA Dayton Board of Directors? Contact Sarah Hibner at sarah.hibner@mwv.com or 937-495-5018 by August 15.
Serving on the board can improve your leadership skills, increase your exposure to other local pr practitioners, and, maybe I'm biased, but it can also be a lot of fun!
Check out http://prsadayton.org/board.php for a list of current positions.
I look forward to serving the chapter as your president next year and serving with our fantastic board volunteers! |
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| Exclusive Membership Offer
Get exclusive savings on the MUST HAVE directories for public relations, communications, and marketing professionals.
Stop searching the internet for outdated media information from unreliable sources. The Indiana Media Directory, Kentucky Media Directory and Ohio Media Directory are your source for complete, detailed information on all newspapers, radio stations, television stations, news services and specialty publications compiled by Brackemyre Publishing.
2009 directories include 800+ media outlets in Indiana, 675+ media outlets in Kentucky, and 1075+ media outlets in Ohio.
For a limited time, Dayton Area PRSA members can take advantage of a discount of $20 per directory.
From July 15 through August 14, members can take advantage of this benefit by going to www.MyMediaDirectory.com and using the promo code "PRSA discount" in the comments section of the online order form or writing it on a printed form that is mailed or faxed.
Please note, the discount will be forfeited for any orders not paid for within 30 days.
clearvisionhost2.com/~prsdayto/File/2009 Ohio Brochure 2-6-09.pdf
clearvisionhost2.com/~prsdayto/File/2009 Ohio Order Form for Fax.pdf |
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PRism Award Winner Spotlight
Natasha Baker, APR
Sinclair Community College
“You Know It Works” 2008 Levy Campaign
Category: Community Relations
For more than 40 years, Sinclair Community College (SCC) has served the residents of Montgomery County in Ohio. Sinclair’s levy expires every 10 years. The levy currently secures about $320 million in funding over the 10-year period and provides nearly 20 percent of the college’s annual budget. The college’s financial position has further eroded due to a state-imposed tuition freeze and a severe budget crisis in the State of Ohio. Renewing the levy was even more critical and an even bigger challenge in this predominantly anti-tax community.
Sinclair worked with an outside consultant to develop a campaign strategy. A full communications plan was created with the following objectives: To successfully renew the current levy at 2.5 mills with an increase of .7 on the March 4 ballot; and to have at least 75 percent of residents understand that Sinclair has a role in the future economic transformation of Montgomery County.
The college developed a plan for a highly visible public information campaign displaying its commitment to providing residents with a high quality, accessible and affordable education and reinforcing the link between higher education and economic development of the region. The campaign included political visits, voter registration, endorsements from more than 96 community groups, distribution of print collateral, a speaker’s bureau, paid advertising, public outreach events, media relations and grassroots efforts.
The levy campaign successfully achieved its goals passing the new millage rate by a vote of 52 percent. In addition in post election telephone surveys 90 percent said Sinclair is very or somewhat important to the region’s economic future; 88 percent indicated that Sinclair could be helpful in transforming the region’s economy from manufacturing based to an advanced technology based economy; and 89 percent agreed that Sinclair helps local businesses stay competitive by offering up-to-date training to employees. All the goals were accomplished under budget. The campaign only used $750,000 of the funds raised and is putting the rest towards the 2018 campaign.
For the complete overview, visit www.prsadayton.org.
Melanie Wilt
Wilt Public Relations, Inc.
“Avetec, Grand Opening Event”
Category: Special Events and Observances (Non-profit)
Avetec, Inc. is a non-profit research institution established in Springfield, Ohio in 2005 with funding through a Congressional program, the National Aerospace Leadership Initiative (NALI). Avetec is one of three organizations under the auspices of NALI. NALI is a partnership between U.S. industry, academia and government teams, led by consortium companies from Connecticut, Ohio (Avetec) and Pennsylvania - regions whose industrial capabilities are central to the aerospace industry.
In its first three years of operations in a leased office space, Avetec began operations and began major building plans for a 30,000 square foot physical facility in which to conduct computer-aided aerospace research. Knowing that the grand opening of this state-of-the-art facility was a key turning point in the company’s short history, it was important to showcase Avetec’s physical and operational attributes to key stakeholders with a high quality, VIP grand opening event.
Avetec worked closely with Wilt Public Relations to plan the Grand Opening event, which was scheduled for October 20, 2008 with over 400 guests invited. The agenda included honoring retiring U.S. Congressman for the 7th District Dave Hobson, who was a crucial player in securing the funding for the building construction. The main target audience for this event was decision-makers in research and development of jet turbine engines and related technology.
More than 200 guests attended the Grand Opening event and received packets of information about Avetec and its research services. Two media outlets – the Springfield News-Sun and WDTN TV – covered the event in person, and several industry publications covered it by phone following the event. Most importantly, the company has been holding more business development meetings since the event due to increased exposure.
For the complete overview, visit www.prsadayton.org.
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| 2010-04-26: Are you a public relations student living in Cleveland or Dayton this summer? Consider spending your summer with Fahlgren Mortine. We are looking for two outstanding PR students - one to support our team in Dayton and one to assist the Edward Howard group in Cleveland.
If you are a rising public relations student and are at least a sophomore in college looking to learn more about life at an agency, send your resume and cover letter to careers@fahlgren.com. The deadline for submitting your information is Friday, April 30. We look forward to hearing from you and hope to work with you this summer.
Interested in getting a sneak peek at what it's like to be an intern at Fahlgren Mortine? Join the Fahlgren Mortine PR Interns Alumni group on Facebook.
http://ow.ly/1AeSQ |
2010-04-26:
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Title
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Communications Specialist
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Description
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Job Summary: Manage communications support for assigned area(s) of the business. Oversee various projects and communication strategies as directed by the Director of Communications.
Essential Functions:
- Manage communication support by creating and maintaining high quality communication methods that represent the best interests of CareSource, including but not limited to member/provider materials, website content, and electronic communications.
- Guide the development of the communications strategies for specific assignments, execute the deliverables and provide regular feedback.
- Maintain leadership role on project teams for assigned areas.
- Research, write, edit and coordinate design, production and distribution of member newsletters and other collateral requirements.
- Submit materials to regulatory agencies for approval utilizing department processes.
- Ensure on-time production of materials on target and within budget.
- Supports work in department project queue as needed.
- Able to perform any other job related instructions as requested, with reasonable accommodation.
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Position Requirements
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Minimum Qualifications:
Education:
- Bachelors or equivalent in Communications, Journalism, Marketing, related field or equivalent experience
Experience:
- Four or more years' of experience in communications
- Two years' of professional writing experience
- Health care experience preferred
Certification:
Technical Skills:
- Microsoft Office Proficient
- Experience using visual software, such as PowerPoint, Vision or Desk Top Publishing
Knowledge & Skills
- Project management skills
- Oral, written, and interpersonal communication skills
- Knowledge of communication practices and trends, preferably in the health care environment
- Cross-functional team skills
- Knowledge of various production requirements and methods
- Ability to work independently
- Time management skills
- Technical writing skills
- Decision making/problem solving
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Educational Requirements
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Education:
- Bachelors or equivalent in Communications, Journalism, Marketing, related field or equivalent experience
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License Requirements
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Full-Time/Part-Time
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Full-Time
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Shift
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-not applicable-
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Salary
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S11-$39,259 minimum
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About the Organization
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CareSource is the 4th largest Medicaid managed health care plan in the country, and our strength lies in our experience. CareSource provides a full spectrum of services for the administration of public-sector health care programs, serving more than 800,000 Medicaid consumers in Ohio and Michigan.
Our health plans are founded on the principles of quality and service delivered with compassion and a thorough understanding of Medicaid, Medicare, and the associated regulatory environments. We offer a unique approach to managed care through the process efficiencies and value-added benefits we offer to our members and the health care providers we partner with to serve them. As a managed health care organization, CareSource focuses on prevention with a goal of improving member health and the quality and accessibility of health care services for Medicaid consumers. CareSource assists in the coordination of member care by partnering with a defined network of participating doctors, hospitals and other health care providers.
CareSource Benefits
CareSource is an equal opportunity employer that offers a drug and tobacco free environment and a competitive compensation and benefits package to full-time and part-time employees who work at least 24 hours per week.
The benefits package includes:
- Health, dental and vision insurance
- Flexible spending accounts (health and dependent care)
- Life insurance
- Accidental death and dismemberment insurance
- Short- and long-term disability insurance
- 401(k) retirement plan
- Liberal paid personal time to be used on a discretionary basis for sick leave or as scheduled time off
- Eight paid holidays and a floating holiday
- Educational reimbursement
For more information about CareSource, please see About Us on our website, www.caresource.com.
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| 2010-03-18:
COMMUNITY BLOOD CENTER
COMMUNITY TISSUE SERVICES®
349 SOUTH MAIN STREET
DAYTON, OHIO 45402
POSITION: Communications Extern (non-compensated)
SUPPORTED BY: Chief Administrative Officer
RESPONSIBILITIES:
Responsibilities may vary depending upon the goals, skills and interests
of the intern as well as current priorities and projects of Community Blood
Center/Community Tissue Services Human Resources team. These may include:
1. Works with the Communications Group to determine different mediums to be used to
communicate effectively with all CBC/CTS® employees
2. Works with the Communications Group to determine appropriate content. Interact with
departments to receive newsworthy information that should be communicated and
distributed.
3. Determines what departments and people need to be contacted and work with them to
receive their input
4. Writes, edits and proofs to insure all communication standards are met: professional
style, accuracy, completeness, proper grammar, appropriate level of detail, etc.
5. Insures deadlines are met and communications materials are sent to printer and
distributed
6. Seeks employee feedback and input about the preferred methods of communication and
topics
7. Evaluates quality dimensions of each communication
8. Maintains high standards of confidentiality.
9. Other duties as assigned.
QUALIFICATIONS:
1. Strong writing, proofreading, and research skills
2. Ability to meet deadlines and work independently as well as part of team
3. Proficient at Microsoft Office skills; primarily Word and Publisher
TRAINING: On-site training and support as needed
HOURS: 8 - 12 hours per week
BENEFITS: Free parking, background check, training, opportunity for references or a letter of
recommendation if needed after completion of 30 hours of volunteer time, a copy
of all work product produced for your portfolio, and the personal satisfaction of
knowing you assisted in the process to save a life through a blood or tissue
donation.
CONTACT: Cissy Hansen, Community Blood Center/Community Tissue Services, 349 S. Main St., Dayton, Ohio 45402. You must attach a resume and completed externship application. Email to chansen@cbccts.org. No phone calls please. You will be contacted by email for an interview.
Externship Application Page 1
Externship Application Page 2 |
| 2010-01-17: https://www.timewarnercable.com/corporate/about/careers/search.ashx
TIME WARNER CABLE
JOB VACANCY NOTICE
Post Date: January 11, 2010 Deadline: January 21, 2010
Position: Communications Manager (117251) Department: Public Affairs/Marketing
Level: Exempt Level M
JOB FUNCTION:
Manage the earned media and internal communication efforts for TWC’s Southwest Ohio division. As a member of
the communications department, the selected candidate will proactively identify and develop media opportunities to
promote division products, services and business initiatives; pitch and place stories to a wide range of print and
electronic media; write media advisories, news releases, pitch letters & press kit materials as needed; maintain
effective media relationships throughout the area; serve as media spokesperson as directed by vice president of
communications and senior leadership.
Additionally, this position is responsible for ensuring effective internal communications by developing and executing
effective plans to inform and educate associates about company and department programs, TWC products and
related initiatives.
RESPONSIBLITIES:
•Manage additional media relations tools: enhance division’s media presence on external website; maintain current
media database; monitor and manage division news coverage.
•Develop and implement promotional/PR campaigns around products, services and community relations initiatives
(including the “Connect a Million Minds” education initiative) to increase customer/community awareness; manage
and implement special events to promote products and services.
•Support the development of strategic messaging, key talking points and FAQ’s.
•Develop and implement a comprehensive internal/employee communications plan utilizing the division’s e-
newsletters, websites, internal blogs, talking points, speeches and other materials as needed to ensure that all
Time Warner Cable employees are notified of company initiatives; communicate via email, Internet, Intranet,
newsletters and any other means as necessary.
•Track and monitor key messages from competitors and key audiences to assist in development of a strategic
communications plan; counsel the management team of issues that may affect our local business.
•Support regional initiative and projects as assigned.
•Maintain strong base of influential relationships with the division’s media, peers and regional/corporate contacts.
•Perform additional duties and special projects as needed or assigned.
•Manage educational projects, including but not limited to handling all school requests for installation and service.
•Attend public functions as a representative of Time Warner Cable as directed by the V.P. of Communications;
note, events may occur during the evening or on weekends.
REQUIREMENTS:
•Related Bachelors degree or equivalent related work experience and training.
•Five years of corporate communications, public relations agency or print/broadcast journalism experience. Must
have a passion for writing and editing.
•Superior verbal and written communications skills.
- Adept at breaking down complex concepts and making them easy to understand
- Ability to track down details and facts
- Working knowledge of new media techniques
- Strong editing and proofreading skills
•Passion for meeting deadlines and deliverables
•Basic design and layout skills
•Proficient on all necessary software (Microsoft)
•Ability to anticipate issues with people and vendors
•Ability to have the vision to activities that appeal to a diverse audience
•Ability to successfully manage multiple priorities
•Position will be located in Cincinnati, but will also cover the Dayton area.
•Valid drivers license with good driving record.
EOE
Apply on-line via Employee Self Service and submit completed Job Bid Application to Deidra Bartlett – Human
Resources. Late and/or incomplete Job Bid Applications will not be accepted. Job Bid applications and On-line Bids
must be submitted by the deadline date.
For further information, please contact Mike Pedelty, VP, Communications at (513) 386-6757
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| 2009-08-21: Job Title: Marketing Manager
Department: Marketing
Reports to: VP Marketing and Communications
FLSA Status: Exempt
Shift: 1st, evenings and weekends as required by special events
Date: July 2009
Summary:
This position is responsible managing a variety of marketing activities and in particular all activity related to e-marketing, including website management for Victoria Theatre Association and the Arts Center Foundation.
Duties and Responsibilities
- Manages all design, development and maintenance issues with company websites, primarily victoriatheatre.com and schustercenter.org. Assists with ticketcenterstage.com.
- Produces and manages all e-marketing initiatives including welcome and feedback emails, OnStage News e-newsletters, e-blasts, e-surveys, etc.
- Develop and coordinate all Web 2.0 initiatives including social networking sites, blogs, etc.
- Manage advertising buys as well as track and process payment for print, radio & TV advertising agreements.
- Assist in tracking sales trends and reports.
- Assist in supervision of marketing/PR interns.
- Interface with mail house for direct mail campaigns.
- Assist education/outreach with any marketing needs.
- Other duties as assigned.
Qualifications:
· Must demonstrate expertise with e-marketing strategies, websites, social networking, etc.
· Must possess excellent written and verbal communication skills, interpersonal skills, planning and organizational skills.
· Must have good working knowledge of Microsoft Office. Must be proficient in Web design, Desktop Publishing, and Photo Editing software programs.
· Must be able to work effectively with a variety of personalities and successfully communicate with all levels of the organization.
Education / Experience:
Bachelor’s Degree required or commensurate experience. Minimum of 2 years experience working in Marketing or related field required. |
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