Attendees at our October luncheon got an education in what it takes to successfully run a levy campaign, and at a time when the economy is struggling, getting voters to approve these levies is becoming harder than ever.

Dr. Bill Burges, principal at Burges & Burges, stopped by in the middle of his busy schedule surrounding the Dayton Public Schools levy to present.

Dr. Burges talked about four key things that anyone running a campaign must consider: the reputation that precedes the levy and the organization requesting it, the history of similar levies in the area, the amount of the levy, and the campaign itself. He used his experience with many levy campaigns over his 20-year career to illustrate these points; however, he did focus on the Dayton Public Schools levy as a prime example.

As many of us will recall, they had a levy on the ballot last November that failed. While there were probably many reasons for this, one of the biggest reasons was the large price tag. Dr. Burges discussed how this upcoming levy, at approximately one-fourth the cost, stands a far better chance. His overall message was to make sure the fundamentals of your levy are sound before you even get to the campaign stage.

For more information on Dr. Burges and his firm, visit www.burgesandburges.com.

November
Case Study: Iams Home 4 the Holidays

November 20, 2008
11:30 a.m. registration; noon lunch
Bravo Cucina Italiana
2770 Miamisburg-Centerville Rd

$25.00 Regular Member Ticket
$35.00 Guest Ticket
$15.00 Student Ticket

Launched in 1999 by Helen Woodward Animal Center, Iams Home 4 the Holidays is one of the world’s largest and most successful pet adoption campaigns. Iams Home 4 the Holidays has found homes for more than 2 million orphaned pets in 9 years. Celebrating the 10th anniversary with more than 3,200 pet adoption centers, Iams Home 4 the Holidays’ goal is to find homes for 1 million orphaned pets this holiday season. 

About the Presenter
Kris Parlett of P&G Pet Care, proud makers of Iams Dog and Cat Foods, will tell us how an A-list celebrity and holistic marketing support will help the participating shelters reach their goal of finding homes for 1 million orphaned pets.

Register today at www.prsadayton.org 

December 

Social Media Deep Dive: Blogging 2.0
December 9, 2008
7:30-9 a.m.
Courtyard Marriott-University of Dayton
2006 Edwin C. Moses Blvd.
Dayton, OH

$20.00 Regular Member Ticket
$30.00 Guest Ticket
$15.00 Student Ticket

Taking the Social Media Deep Dive:
Dayton Area PRSA wraps up its three breakfast sessions with how-to instruction by some of our area's top social media pros this December. Learn how to take advantage of the most important tools to see what customers and clients are saying about your organization, and then how to reach out to them in this murky water called social media. If you've been waiting for the perfect moment or brainstorm to start your blog, wait no longer. Long-time blogger extraordinaire David Bowman will walk you through the process. Learn how easy it can be to get going. You'll probably discover the perfect topic is right under your nose.

Register by December 3 at www.prsadayton.org 

Holiday Party - Save the Date!

Therapy Café, 452 E. Third Street
Tuesday, December 9
4-6 p.m.

Enjoy appetizers and a cash bar while mingling with PRSA members during this after work social. More details soon!

This section of the newsletter is usually devoted to our newest members to the chapter. This month, we would like to use the space to thank some of our long-term members. The following members have been with the Dayton Area chapter for more than 15 years. We thank you for your support and hope that you continue to find value in the programming, professional development and networking in PRSA.

 Mark Feighery, APR – Miami Valley Hospital
 Sandy Gudorf – Downtown Dayton Partnership
 Liz Long, APR – Graceworks Lutheran Services
 Chuck Manker – Win Wholesale
 Carol Markel
 Beth Mehlberth, APR – Edward Howard
 Paul Quinn – Health Policy Institute
 Dian Terry, APR – Teradata, Corp.
 Maury Williams, III – HSR Business to Business
 Mark Martens

Congratulations to the New Slate of Officers for 2009!

Past-President – Natasha Baker, APR
President – Tony Castillo
President-Elect – Sarah Hibner
Treasurer – Liz Sidor
Communications – Mari Jo Sellers
Programs – Kristin Armstrong and Melissa Wyatt
Secretary – Laura Woeste, APR
APR/Masters – Liz Long, APR

The following three roles are non-voting representatives for the Dayton Area Chapter:
Assembly - Patty Sorrell
Ethics - Bob Sadowski
PRSSA-UD - Jee-Hee Han

The Media Relations Maven on Understanding Social Media

By Margo Mateas

A shorter version of this article appeared in the November issue of Tactics.

While social media is a viable aspect of public relations, practitioners also need to balance this new technology with traditional media outreach to create the best possible impact. Here’s a mini-survival guide:

1. Join the conversation — but don’t get lost in it. It is important to monitor what people are saying in social media circles so that you can manage that conversation. You should also use these tools to reach target audiences, better understand reporters and educate yourself more on developing trends and issues. Be part of the conversation and use social media to introduce your company to new publics, or reintroduce aspects of your business.

2. Assign staff and educate them in social media. Expecting your entire PR staff to create, monitor, research and develop new social media campaigns in addition to their current workload is too much to ask. Dedicate specific staff to work on social media, or redesign current expectations to reflect the increased workload that new media requires. PR professionals need to continue to focus on developing story angles and selling them — whether it’s to the media or the public.

3. Stay focused on core competencies. If you’ve ever wasted an entire day trying to figure out how to use new software, only to be disappointed, you realize the danger of spending too much time chasing the new social media trends. Don’t get so caught up in the latest thing that you neglect what you’re really good at. Just because everybody seems to be doing something doesn’t mean it’s the right thing to do. Sure, social media is here to stay, and definitely has its benefits. But that doesn’t mean you need to waste time Twittering and launching MySpace accounts if it doesn’t fit your strengths.

4. PR has a permanent place. Whether you’re selling your message to a consumer through a YouTube video or telling them about your company via a podcast, PR practitioners should still be involved in crafting and honing that message. There should always be some media component involved, whether it’s through a trade publication, an online news outlet, a blog or a product review on television. Media is not going away entirely. The most powerful social media campaigns work in concert with media outlets, not without them.

5. Measure the impact of social media before moving forward. There are few communications tools more powerful and cost-effective at selling than good PR. A single media hit can produce millions in sales, reverse a bad reputation and change public opinion. Can social media do all this alone? Measure results and create a balance that works.

To reach Margo directly, or for more on this topic, please visit http://www.mediarelationsmaven.com.

Are you a public relations student living in Cleveland or Dayton this summer? Consider spending your summer with Fahlgren Mortine. We are looking for two outstanding PR students - one to support our team in Dayton and one to assist the Edward Howard group in Cleveland.

If you are a rising public relations student and are at least a sophomore in college looking to learn more about life at an agency, send your resume and cover letter to careers@fahlgren.com. The deadline for submitting your information is Friday, April 30. We look forward to hearing from you and hope to work with you this summer.

Interested in getting a sneak peek at what it's like to be an intern at Fahlgren Mortine? Join the Fahlgren Mortine PR Interns Alumni group on Facebook.

http://ow.ly/1AeSQ

COMMUNITY BLOOD CENTER

Responsibilities may vary depending upon the goals, skills and interests

of the intern as well as current priorities and projects of Community Blood

Center/Community Tissue Services Human Resources team. These may include:

1. Works with the Communications Group to determine different mediums to be used to

communicate effectively with all CBC/CTS® employees

2. Works with the Communications Group to determine appropriate content. Interact with

departments to receive newsworthy information that should be communicated and

distributed.

3. Determines what departments and people need to be contacted and work with them to

receive their input

4. Writes, edits and proofs to insure all communication standards are met: professional

style, accuracy, completeness, proper grammar, appropriate level of detail, etc.

5. Insures deadlines are met and communications materials are sent to printer and

distributed

6. Seeks employee feedback and input about the preferred methods of communication and

topics

7. Evaluates quality dimensions of each communication

8. Maintains high standards of confidentiality.

9. Other duties as assigned.

QUALIFICATIONS:

1. Strong writing, proofreading, and research skills

2. Ability to meet deadlines and work independently as well as part of team

3. Proficient at Microsoft Office skills; primarily Word and Publisher

TRAINING:   On-site training and support as needed

HOURS:       8 - 12 hours per week

BENEFITS:  Free parking, background check, training, opportunity for references or a letter of

recommendation if needed after completion of 30 hours of volunteer time, a copy

of all work product produced for your portfolio, and the personal satisfaction of

knowing you assisted in the process to save a life through a blood or tissue

donation.

CONTACT: Cissy Hansen, Community Blood Center/Community Tissue Services, 349 S. Main St., Dayton, Ohio 45402. You must attach a resume and completed externship application. Email to chansen@cbccts.org. No phone calls please. You will be contacted by email for an interview.

Externship Application Page 1

Externship Application Page 2

https://www.timewarnercable.com/corporate/about/careers/search.ashx

TIME WARNER CABLE 

JOB VACANCY NOTICE 

Post Date:  January 11, 2010    Deadline: January 21, 2010  

Position: Communications Manager (117251) Department: Public Affairs/Marketing 

Level: Exempt Level M     

JOB FUNCTION:  

Manage the earned media and internal communication efforts for TWC’s Southwest Ohio division. As a member of  

the communications department, the selected candidate will proactively identify and develop media opportunities to 

promote division products, services and business initiatives; pitch and place stories to a wide range of print and 

electronic media; write media advisories, news releases, pitch letters & press kit materials as needed; maintain 

effective media relationships throughout the area; serve as media spokesperson as directed by vice president of 

communications and senior leadership. 

Additionally, this position is responsible for ensuring effective internal communications by developing and executing 

effective plans to inform and educate associates about company and department programs, TWC products and 

related initiatives. 

RESPONSIBLITIES:  

•Manage additional media relations tools: enhance division’s media presence on external website; maintain current  

media database; monitor and manage division news coverage. 

•Develop and implement promotional/PR campaigns around products, services and community relations initiatives  

(including the “Connect a Million Minds” education initiative) to increase customer/community awareness; manage  

and implement special events to promote products and services. 

•Support the development of strategic messaging, key talking points and FAQ’s. 

•Develop and implement a comprehensive internal/employee communications plan utilizing the division’s e- 

newsletters, websites, internal blogs, talking points, speeches and other materials as needed to ensure that all 

Time Warner Cable employees are notified of company initiatives; communicate via email, Internet, Intranet, 

newsletters and any other means as necessary. 

•Track and monitor key messages from competitors and key audiences to assist in development of a strategic 

communications plan; counsel the management team of issues that may affect our local business. 

•Support regional initiative and projects as assigned. 

•Maintain strong base of influential relationships with the division’s media, peers and regional/corporate contacts. 

•Perform additional duties and special projects as needed or assigned. 

•Manage educational projects, including but not limited to handling all school requests for installation and service.  

•Attend public functions as a representative of Time Warner Cable as directed by the V.P. of Communications;  

note, events may occur during the evening or on weekends. 

REQUIREMENTS:  

•Related Bachelors degree or equivalent related work experience and training. 

•Five years of corporate communications, public relations agency or print/broadcast journalism experience. Must  

have a passion for writing and editing. 

•Superior verbal and written communications skills. 

- Adept at breaking down complex concepts and making them easy to understand 

- Ability to track down details and facts 

- Working knowledge of new media techniques 

- Strong editing and proofreading skills 

•Passion for meeting deadlines and deliverables 

•Basic design and layout skills 

•Proficient on all necessary software (Microsoft) 

•Ability to anticipate issues with people and vendors 

•Ability to have the vision to activities that appeal to a diverse audience 

•Ability to successfully manage multiple priorities 

•Position will be located in Cincinnati, but will also cover the Dayton area. 

•Valid drivers license with good driving record. 

EOE 

Apply on-line via Employee Self Service and submit completed Job Bid Application to Deidra Bartlett – Human 

Resources.  Late and/or incomplete Job Bid Applications will not be accepted. Job Bid applications and On-line Bids 

must be submitted by the deadline date.  

For further information, please contact Mike Pedelty, VP, Communications at (513) 386-6757  

• Manages all design, development and maintenance issues with company websites, primarily victoriatheatre.com and schustercenter.org. Assists with ticketcenterstage.com.
• Produces and manages all e-marketing initiatives including welcome and feedback emails, OnStage News e-newsletters, e-blasts, e-surveys, etc.
• Develop and coordinate all Web 2.0 initiatives including social networking sites, blogs, etc.
• Manage advertising buys as well as track and process payment for print, radio & TV advertising agreements.
• Assist in tracking sales trends and reports.
• Assist in supervision of marketing/PR interns.
• Interface with mail house for direct mail campaigns.
• Assist education/outreach with any marketing needs.
• Other duties as assigned.

Public Relations Specialist
Five Rivers MetroParks                            

Generates and builds the public awareness of Five Rivers MetroParks' services and image to attain the highest level of visibility and community support for the organization's mission, facilities, programs, and services. Ensures recognition of the MetroParks as an indispensable community asset. 

ESSENTIAL DUTIES AND RESPONSIBILITIES
Other duties may be assigned.
• Champions the strategic direction of Five Rivers MetroParks and supports positive development of the agency, its staff and the MetroParks experience through attitude, collaboration and respect.
• Prepares and disseminates press releases.
• Serves as the primary spokesperson for MetroParks.
• Participates in Speakers’ Bureau.
• Establishes and maintains effective relationships with paid and unpaid media and with key community and strategic partners.
• Protects and promotes the MetroParks brand to the community and to staff.
• Communicates with and serves as point person for various media sources and contacts.
• Contributes articles to publications, such as e-newsletters and various newspapers and performs other writing tasks such as preparing reports, presentations etc., as necessary.
• Coordinates and fulfills speaker’s bureau requests for materials.
• Helps write, edit and proof MetroParks promotional and development materials.
• Assists in the strategic planning for effective marketing and positioning of MetroParks to the general public and media.
• Assists the Director of Marketing & Public Information in carrying out assignments as needed.
• Assists with planning, organizing, coordinating and publicizing events, special projects, advertising and marketing efforts designed to keep the public informed of MetroParks’ programs, facilities and mission.
• Collaborates to develop the marketing efforts of other department’s and facilities.
• Takes advantage of new technologies to ensure MetroParks in reaching all audiences effectively.
• Works with the Community Connections Manager on key communication tasks including public appearances, correspondence and speeches.

ADDITIONAL RESPONSIBILITIES
• Assists in educating the MetroParks' staff on general public relations strategy emphasizing the importance of each department's contribution to the overall success of the organization.
• Develops and provides a database of key messages which communicate the mission of the MetroParks.
• Maintains MetroParks video and photo library and print news clippings files. Assists with photographic needs.
• Maintains databases useful for MetroParks marketing and promotional communications. Develops, maintains and grows the audience database for the MetroParks. Uses technology wherever possible and appropriate to maximize efficiency and Earth-friendly methodologies.
• Assists with developing interpersonal and public speaking engagement presentations.
• Performs special projects and serves on special committees as required or assigned.

QUALIFICATIONS 
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE
Minimum of undergraduate degree with emphasis in Public Relations, Communications, Marketing, English, Writing, or Journalism related area, or equivalent combination of education and experience. Three to five years related experience preferred but not mandatory.

JOB SPECIFIC SKILLS
• Creative idea generation and subsequent research and development of concepts, plans, execution and follow-up.
• Ability to work in a decisive manner in a fast-paced, can-do, positive attitude, customer-driven, strategically-based environment.
• Ability to plan, schedule and implement multiple projects simultaneously and to work effectively with minimal supervision.
• Thorough understanding of public sector work, including marketing concepts, campaigns and voters.
• Knowledge of community affairs, public programs and special events.
• Ability to communicate effectively in verbal, written and graphic forms.
• Ability to gain positive visibility and publicity for program
• Ability to develop and maintain effective working relationships with staff, volunteers and external contacts.
• Ability to organize and to work simultaneously on multiple projects.
• Capacity to handle details.
• Ability to organize and coordinate major events.
• Ability to develop relationships that lead to cross-promotions, sponsorships, and media relationships
• Ability to handle sensitive face-to-face contacts with public and government officials. Personal computer literate, with knowledge of word processing and spreadsheet applications, specifically Microsoft Office.
• Experience with desktop publishing programs such as InDesign or Quark Express a plus. 
• Knowledge of public parks, recreation and nature programs a plus.
• Ability to speak effectively before groups.

SUPERVISORY RESPONSIBILITIES
This job has no supervisory responsibilities.

CERTIFICATES, LICENSES, REGISTRATIONS:
Valid Ohio Driver’s License that meets MetroParks insurance carrier guidelines.

PHYSICAL DEMANDS:
The physical demands described here are representatives of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee must be able to work flexible hours, including evenings/weekends as needed.

WORK ENVIRONMENT
The work environment is a combination of a typical office and outdoor park settings.  The employee is not substantially exposed to adverse environmental conditions.

RELATIONSHIPS & CONTACTS 
Regular contact is required with the directors of other departments, and with departmental staff.  External contact required on regular basis include public, news media, consultants and representatives of various partner organizations, i.e., government organizations, priority boards, museums, committees, the Chamber of Commerce, visitors' bureau, board members, etc.

TO APPLY
Email resume and cover letter to janet.davis@metroparks.org or beth.miller@metroparks.org.

Position Title:  Director of Advancement

Location:  Sinclair Community College

Reports To:  VP of Advancement

Sinclair Community College is a comprehensive community college with an enrollment of over 23,000 students that offers career and transfer programs leading to an associate degree, certificate programs, and continuing education opportunities. Sinclair seeks to attract a culturally and academically diverse faculty of the highest caliber.  The Advancement Division is seeking applicants for the Director of Advancement.

KEY RESPONSIBILITIES:

·         Coordinates the relationship and joint projects with the President's office

·         Works closely with the Vice President for Advancement on all aspects of developing entrepreneurial investments and managing private fundraising

·         Serves as a community and donor liaison

·         Provides budget management for the department

EDUCATION:

• Master's degree in related field is required
• Minimum of five years exp. in development, alumni relations , volunteer management, or a related field
• Experience in stewarding major and principal gifts from individuals, foundations and corporations preferred
• CFRE Preferred  

All applicants must apply on-line for job# 01765. For more information and to apply online please visit our web site at https://jobs.sinclair.edu   Sinclair Community College is strongly committed to diversity within its community. EOE

Position Title:  Public Relations Assistant Manager
Location:  Northeast Ohio, Smuckers
Salary Range: $65,0000-80,000K 
Reports To:  Manager, Public Relations

Position Title:  Public Relations Manager
Location:  Northeast Ohio, Smuckers  
Salary Range: $80000-100,000 
Reports To:  Director, Public Relations

KEY RESPONSIBILITIES
• Participate in PR planning/strategy review for all Company grocery brands
• Work with agencies and Company employees to manage implementation of PR initiatives: press releases, satellite media tours, celebrity spokespeople, sampling tours, contests, food editor breakfasts/events, etc.
• Measuring PR initiatives
• Budget management

SELECTION CRITERIA

• 5+ years of Public Relations experience (either in agency or Corporate environment) 
• CPG food experience is required
• High energy and enthusiasm
• Excellent communication skills (verbal and written)
• High level of organization
• Ability to work effectively with outside PR agencies
• High level of creativity
• Ability to work with people at all levels within/outside Company
• Ability to travel (2-3 times per quarter depending on PR activities)

EDUCATION
• Minimum four-year college degree, preferably in Communications, Public Relations, or Marketing

Information can be submitted to Phyllis Ives at phyllis@ivesearch.com. 
To view a listing of over 6000 jobs nationwide, www.executivesearchusa.com

Communications Manager
Downtown Dayton Partnership

PRIMARY RESPONSIBILITIES
• Produces and maintains content for the organization's Web site. Provides editorial review, fields staff requests for upholding information and updates daily.
• Provides all editorial content for publications and manages production with the Design Manager.
• Assists with stakeholder relations, including meeting with new businesses and members, as well as retention visits with existing downtown businesses.
• Performs various writing tasks such as press releases, grant writing and presentations.
• Communicates with various media sources and contacts.
• Manages annual business survey and other surveys conducted by the organization.
• Takes advantage of new technologies to ensure the organization is reaching all audiences effectively.
• Assists with planning and publicizing events, special projects, advertising and marketing efforts.
• Performs special projects and serves on special committees as required or assigned.
• Assists the Director of Marketing & Communications in carrying out assignments as needed. 

JOB SPECIFIC SKILLS
• Experience with Web site writing
• Experience in managing Web site layout and navigation
• Experience with web content management systems and/or WYSIWYG editors
• Basic knowledge of Adobe InDesign and Photoshop, Dreamweaver a plus
• Strong copywriting and copyediting skills
• Good knowledge of Excel and its charts and formula functions
• Ability to plan, schedule and implement multiple projects simultaneously and to work effectively with minimal supervision
• Ability to communicate effectively in verbal and written forms

EDUCATION and/or EXPERIENCE
• Minimum of undergraduate degree with emphasis in Public Relations, Communications, Marketing, Journalism or related area, or equivalent combination of education and experience. Three to five years related experience preferred.

For consideration, please send resumes to:

Laura Woeste
Director of Marketing & Communications
woeste@downtowndayton.org
40 N. Main Street, Suite 1360
Dayton, Ohio 45423

Public Information Specialist
Public Health - Dayton & Montgomery County

Full time mid-level position available in the Office of the Health Commissioner.
Individual will assist with planning, developing and implementing public information and
marketing programs for the agency to project a positive public image. Duties include
developing news releases, consulting with staff on public relations and marketing
strategies, serving as a liaison with news media as directed, researching and writing for
the agency website, and assisting with maintaining and improving the agency’s website.
May be required to play an active role in the event of a public health emergency, which
may include changes in responsibilities and working hours.

Individual must be an excellent writer, effective public speaker and able to work with
diverse populations. Prefer two years experience in the communication field, experience
with Windows and OSX operating systems and video production and photography skills.

NECESSARY QUALIFICATIONS:
Bachelor’s degree in Journalism, Communications, Visual Communications, Public
Relations, Marketing or related discipline; Proficient with Microsoft Office software and
software programs such as Adobe Creative Suite; Valid Ohio Driver’s license and access
to a motor vehicle.

Hours: 8:00 a.m. – 4:30 p.m., Monday-Friday.
Excellent benefits.
Position subject to background check.
Deadline for Application and Resumes: February 17, 2009.
AN EQUAL OPPORTUNITY EMPLOYER/SERVICE PROVIDER

PUBLIC HEALTH - DAYTON & MONTGOMERY COUNTY
117 S. Main St., 2nd Floor
Dayton, Ohio 45422
(937) 225-4406
JOB LINE (937) 496-7872
FAX (937) 496-3070
E-MAIL: humanresources@phdmc.org

Copy Writer
The Berry Company

The Berry Company’s Internet Marketing Team needs a copy writer to enhance an internet product called a Profile Page. The successful candidate must create two to four sentences per Profile Page that is keyword-rich and will enable the Profile Page to be indexed by major Search Engines. A Profile Page is an internet landing page that provides a customized sales pitch for the visitor. It appears when a potential customer clicks on an advertisement or a search-engine result link.

This position is the perfect fit for someone with communications, marketing, public relations experience or coursework.

Minimum 20 hours part time or full time opportunities are available at The Berry Company during normal business hours from 8 a.m. to 5 p.m. Monday through Friday. Pay is $10 per hour.  Estimated job length is 30 – 45 days.

Please contact Theo Rich at 937-296-4835 for phone interview arrangements.