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| September is Ethics Month for PRSA. Ethics in PR has been a recent topic of discussion across the web thanks to the recent book by Scott McClellen in which he reveals that he lied to the American people about certain policy decisions throughout his term at the White House.
You may have missed a recent commentary on CBS Sunday Morning by legal analyst Andrew Cohen in which he challenged the integrity of the public relations profession.
“Apparently, an industry the very essence of which is to try to convince people that a turkey is really an eagle has a rule that condemns lying.
The Public Relations Society of America states: "We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent..." This clause strikes me as if the Burglars Association of America had as its creed "Thou Shalt Not Steal."
Show me a PR person who is "accurate" and "truthful," and I'll show you a PR person who is unemployed.”
While Cohen later regresses in a follow up article and states he was generalizing, many of us immediately take offense to his broad comments.
However, I believe as PR professionals we have to be willing to take some responsibility for the current public opinion. There is a reason that audiences respond better to a CEO or VP spokesperson. We need to understand that the job of restoring the public’s faith is up to us.
In this issue of our monthly newsletter, you will find the full text of the Member Code of Ethics. I hope you take a minute to review it and incorporate the values represented into your daily practices.
Natasha Baker, APR
Chapter President
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| The ties that bind: Building better client relationships
By Ken Jacobs
The following article appeared in the August 2008 issue of PR Tactics.
For those in PR agencies, clients are our lifeblood. Indeed, many corporate communications leaders run their departments as internal agencies, treating various brand and corporate partners as valued clients.
The ability to build and manage strong client relationships, more art than science, is one of the most important skills today’s communications practitioners can master. The following tips will help you build client relationships that are stronger, beneficial and reciprocally satisfying.
Listen
The stereotypical, cringe-inducing PR practitioner talks constantly, hardly catching a breath and barely allowing the client to speak. Don’t let this be you. The most successful practitioners in our field employ the No. 1 rule for building client relationships: They listen.
Listen and then listen some more. Quite often, the most important client insight is the one they’re about to tell you. Make sure you hear it.
Care
Never forget that without clients our profession, your agency and perhaps your position wouldn’t exist. Without being overly self-effacing, showing your clients you appreciate their business is a smart way to generate more of it.
Be proactive
Don’t wait for your clients to ask about the newest trend. Constantly and consistently invest in gaining knowledge so you can recommend innovative approaches, whether it’s the latest iteration of social media marketing, the newest method of results measurement, or the most up-to-date way to determine and defend your clients’ reputations.
Become strategic
Stop lamenting the communications assignments given to management consultants and others. Instead, ensure your work addresses the strategic issues our clients face and will generate not only positive communications results, but also have a positive impact on your clients’ organizational objectives.
Go to them
Finally, get off the phone, shut down Outlook, turn off your BlackBerry and hold face-to-face meetings with your clients at their headquarters as frequently as possible. Face-to-face interaction not only reinforces how much you care, but also encourages clients to talk about special needs and challenges that won’t be mentioned in a phone call.
Most of all, remember that in client relations, what you do is far more important than what you say. These tips will reward you with enhanced client relationships, which will pay measurable dividends for both agencies and corporate communications departments.
Ken Jacobs is the principal of Jacobs Communications Consulting, LLC, which helps PR agencies and corporate communications departments enhance staff performance, motivation and retention via training. He can be reached at ken@jacobscomm.com. The full text of the article is available online at PRSA.org.
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| Crystal Kirkland Receives APR Certification
Congratulations to Crystal Kirkland, APR! Crystal just earned her APR certification by successfully passing a Readiness Review and a comprehensive examination!
The Examination for Accreditation in Public Relations process is designed to raise the bar for public relations professionals and advance our profession among employers, clients and the media. By growing the ranks of APRs among us, we can promote excellence, a standard of knowledge and our code of professional ethics.
If you are interested in obtaining APR certification, contact Liz Long. |
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| Media Training Masters Breakfast & September Luncheon
September 18, 2008
This September, we have two programs: a Masters breakfast and our regular luncheon. Read on for details on both!
Exclusive Program for Dayton Area PRSA Masters Group
Picture This…A Down Home Approach to the News Interview
To hit a home run with delivering your message through the media, spokespeople need to get away from a “canned message” approach and convey their company’s message in a way that will resonate with the average listener, reader or viewer. To be an effective communicator, you must tell the big story through a small story in a way that is meaningful to your audience.
The American Red Cross has adopted this “storytelling” method of media relations and has enjoyed much success and improved media coverage.
Join Stephanie Millian and Charlie Zurenko of the American Red Cross, National headquarters, Washington, D.C., for an exclusive presentation at the September Masters Group Breakfast on how to humanize your message during a news interview. They will also conduct an exercise on telling the big story through a small story.
PRSA Masters Group Breakfast
7:30 a.m. – 9:00 a.m.
Sinclair Community College Conference Center, Room 12-133
Fourth Street, Downtown Dayton
Cost: $15.00
Parking in Lot C, underneath the Conference Center
This presentation to the Master Group is different than their presentation at the PRSA September luncheon!
The Masters Group offers programs designed specifically for senior practitioners. Programs are open to practitioners who have been members of PRSA for 10 years or more, who have earned their accreditation or who serve on the Chapter’s board.
September Luncheon
The Good…The Bad…The Indifferent - Making Your Stand-up Interview Stand Out
Think you have what it takes when being interviewed by the media or conducting media training? What if you are taking part in what you think is a media-friendly interview and all of a sudden the reporter starts lobbing challenging questions at you…some from right field?
The American Red Cross has developed a media training program that equips paid and volunteer public affairs staff with the skills to successfully handle the tough questions and stay on message.
At September’s PRSA program, Stephanie Millian and Charlie Zurenko of the American Red Cross, National headquarters, Washington, D.C, will offer tips on how to conduct effective media training and teach you interview techniques that will make you and your organization positively stand out.
PRSA Luncheon
11:30 a.m. registration; noon lunch
Bravo Cucina Italiana
2770 Miamisburg-Centerville Rd.
Cost: $25/members, $35/guests, $15/students
Register online at www.prsadayton.org for these events.
Breakfast Series
Social Media Deep Dive: PR Twittering
Presenter: Trisha Jackson, AAA Ohio
October 7, 2008
7:30-9 a.m.
Champps Restaurant
7880 Washington Village Dr.
Centerville, OH
Cost: $20 members/$30 guests/$15 students
Join Dayton Area PRSA for the second part of our three-part breakfast series. Learn how to take advantage of the most important tools to see what customers and clients are saying about your organization, and then how to reach out to them in this murky water called social media.
Register by October 1 at www.prsadayton.org
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| The Berry Company’s Internet Marketing Team is seeking a copy writer to enhance an internet product called a Profile Page. The successful candidate must create two to four sentences per Profile Page that is keyword-rich and will enable the Profile Page to be indexed by major Search Engines. A Profile Page is an internet landing page that provides a customized sales pitch for the visitor. It appears when a potential customer clicks on an advertisement or a search-engine result link.
This position is the perfect fit for someone with communications, marketing, public relations experience or coursework.
Minimum 20 hours part time or full time opportunities are available at The Berry Company during normal business hours from 8 a.m. to 5 p.m. Monday through Friday. Pay is $10 per hour. Estimated job length is 30 – 45 days. Please contact Theo Rich at 937-296-4835 for phone interview arrangements. |
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| 2010-04-26: Are you a public relations student living in Cleveland or Dayton this summer? Consider spending your summer with Fahlgren Mortine. We are looking for two outstanding PR students - one to support our team in Dayton and one to assist the Edward Howard group in Cleveland.
If you are a rising public relations student and are at least a sophomore in college looking to learn more about life at an agency, send your resume and cover letter to careers@fahlgren.com. The deadline for submitting your information is Friday, April 30. We look forward to hearing from you and hope to work with you this summer.
Interested in getting a sneak peek at what it's like to be an intern at Fahlgren Mortine? Join the Fahlgren Mortine PR Interns Alumni group on Facebook.
http://ow.ly/1AeSQ |
2010-04-26:
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Title
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Communications Specialist
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Description
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Job Summary: Manage communications support for assigned area(s) of the business. Oversee various projects and communication strategies as directed by the Director of Communications. Essential Functions:
- Manage communication support by creating and maintaining high quality communication methods that represent the best interests of CareSource, including but not limited to member/provider materials, website content, and electronic communications.
- Guide the development of the communications strategies for specific assignments, execute the deliverables and provide regular feedback.
- Maintain leadership role on project teams for assigned areas.
- Research, write, edit and coordinate design, production and distribution of member newsletters and other collateral requirements.
- Submit materials to regulatory agencies for approval utilizing department processes.
- Ensure on-time production of materials on target and within budget.
- Supports work in department project queue as needed.
- Able to perform any other job related instructions as requested, with reasonable accommodation.
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Position Requirements
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Minimum Qualifications: Education:
- Bachelors or equivalent in Communications, Journalism, Marketing, related field or equivalent experience
Experience:
- Four or more years' of experience in communications
- Two years' of professional writing experience
- Health care experience preferred
Certification:
Technical Skills:
- Microsoft Office Proficient
- Experience using visual software, such as PowerPoint, Vision or Desk Top Publishing
Knowledge & Skills
- Project management skills
- Oral, written, and interpersonal communication skills
- Knowledge of communication practices and trends, preferably in the health care environment
- Cross-functional team skills
- Knowledge of various production requirements and methods
- Ability to work independently
- Time management skills
- Technical writing skills
- Decision making/problem solving
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Educational Requirements
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Education:
- Bachelors or equivalent in Communications, Journalism, Marketing, related field or equivalent experience
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License Requirements
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Full-Time/Part-Time
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Full-Time
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Shift
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-not applicable-
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Salary
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S11-$39,259 minimum
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About the Organization
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CareSource is the 4th largest Medicaid managed health care plan in the country, and our strength lies in our experience. CareSource provides a full spectrum of services for the administration of public-sector health care programs, serving more than 800,000 Medicaid consumers in Ohio and Michigan. Our health plans are founded on the principles of quality and service delivered with compassion and a thorough understanding of Medicaid, Medicare, and the associated regulatory environments. We offer a unique approach to managed care through the process efficiencies and value-added benefits we offer to our members and the health care providers we partner with to serve them. As a managed health care organization, CareSource focuses on prevention with a goal of improving member health and the quality and accessibility of health care services for Medicaid consumers. CareSource assists in the coordination of member care by partnering with a defined network of participating doctors, hospitals and other health care providers. CareSource Benefits CareSource is an equal opportunity employer that offers a drug and tobacco free environment and a competitive compensation and benefits package to full-time and part-time employees who work at least 24 hours per week. The benefits package includes:
- Health, dental and vision insurance
- Flexible spending accounts (health and dependent care)
- Life insurance
- Accidental death and dismemberment insurance
- Short- and long-term disability insurance
- 401(k) retirement plan
- Liberal paid personal time to be used on a discretionary basis for sick leave or as scheduled time off
- Eight paid holidays and a floating holiday
- Educational reimbursement
For more information about CareSource, please see About Us on our website, www.caresource.com.
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| 2010-03-18:
COMMUNITY BLOOD CENTER
COMMUNITY TISSUE SERVICES®
349 SOUTH MAIN STREET
DAYTON, OHIO 45402
POSITION: Communications Extern (non-compensated)
SUPPORTED BY: Chief Administrative Officer
RESPONSIBILITIES:
Responsibilities may vary depending upon the goals, skills and interests
of the intern as well as current priorities and projects of Community Blood
Center/Community Tissue Services Human Resources team. These may include:
1. Works with the Communications Group to determine different mediums to be used to
communicate effectively with all CBC/CTS® employees
2. Works with the Communications Group to determine appropriate content. Interact with
departments to receive newsworthy information that should be communicated and
distributed.
3. Determines what departments and people need to be contacted and work with them to
receive their input
4. Writes, edits and proofs to insure all communication standards are met: professional
style, accuracy, completeness, proper grammar, appropriate level of detail, etc.
5. Insures deadlines are met and communications materials are sent to printer and
distributed
6. Seeks employee feedback and input about the preferred methods of communication and
topics
7. Evaluates quality dimensions of each communication
8. Maintains high standards of confidentiality.
9. Other duties as assigned.
QUALIFICATIONS:
1. Strong writing, proofreading, and research skills
2. Ability to meet deadlines and work independently as well as part of team
3. Proficient at Microsoft Office skills; primarily Word and Publisher
TRAINING: On-site training and support as needed
HOURS: 8 - 12 hours per week
BENEFITS: Free parking, background check, training, opportunity for references or a letter of
recommendation if needed after completion of 30 hours of volunteer time, a copy
of all work product produced for your portfolio, and the personal satisfaction of
knowing you assisted in the process to save a life through a blood or tissue
donation.
CONTACT: Cissy Hansen, Community Blood Center/Community Tissue Services, 349 S. Main St., Dayton, Ohio 45402. You must attach a resume and completed externship application. Email to chansen@cbccts.org. No phone calls please. You will be contacted by email for an interview.
Externship Application Page 1
Externship Application Page 2 |
| 2010-01-17: https://www.timewarnercable.com/corporate/about/careers/search.ashx
TIME WARNER CABLE
JOB VACANCY NOTICE
Post Date: January 11, 2010 Deadline: January 21, 2010
Position: Communications Manager (117251) Department: Public Affairs/Marketing
Level: Exempt Level M
JOB FUNCTION:
Manage the earned media and internal communication efforts for TWC’s Southwest Ohio division. As a member of
the communications department, the selected candidate will proactively identify and develop media opportunities to
promote division products, services and business initiatives; pitch and place stories to a wide range of print and
electronic media; write media advisories, news releases, pitch letters & press kit materials as needed; maintain
effective media relationships throughout the area; serve as media spokesperson as directed by vice president of
communications and senior leadership.
Additionally, this position is responsible for ensuring effective internal communications by developing and executing
effective plans to inform and educate associates about company and department programs, TWC products and
related initiatives.
RESPONSIBLITIES:
•Manage additional media relations tools: enhance division’s media presence on external website; maintain current
media database; monitor and manage division news coverage.
•Develop and implement promotional/PR campaigns around products, services and community relations initiatives
(including the “Connect a Million Minds” education initiative) to increase customer/community awareness; manage
and implement special events to promote products and services.
•Support the development of strategic messaging, key talking points and FAQ’s.
•Develop and implement a comprehensive internal/employee communications plan utilizing the division’s e-
newsletters, websites, internal blogs, talking points, speeches and other materials as needed to ensure that all
Time Warner Cable employees are notified of company initiatives; communicate via email, Internet, Intranet,
newsletters and any other means as necessary.
•Track and monitor key messages from competitors and key audiences to assist in development of a strategic
communications plan; counsel the management team of issues that may affect our local business.
•Support regional initiative and projects as assigned.
•Maintain strong base of influential relationships with the division’s media, peers and regional/corporate contacts.
•Perform additional duties and special projects as needed or assigned.
•Manage educational projects, including but not limited to handling all school requests for installation and service.
•Attend public functions as a representative of Time Warner Cable as directed by the V.P. of Communications;
note, events may occur during the evening or on weekends.
REQUIREMENTS:
•Related Bachelors degree or equivalent related work experience and training.
•Five years of corporate communications, public relations agency or print/broadcast journalism experience. Must
have a passion for writing and editing.
•Superior verbal and written communications skills.
- Adept at breaking down complex concepts and making them easy to understand
- Ability to track down details and facts
- Working knowledge of new media techniques
- Strong editing and proofreading skills
•Passion for meeting deadlines and deliverables
•Basic design and layout skills
•Proficient on all necessary software (Microsoft)
•Ability to anticipate issues with people and vendors
•Ability to have the vision to activities that appeal to a diverse audience
•Ability to successfully manage multiple priorities
•Position will be located in Cincinnati, but will also cover the Dayton area.
•Valid drivers license with good driving record.
EOE
Apply on-line via Employee Self Service and submit completed Job Bid Application to Deidra Bartlett – Human
Resources. Late and/or incomplete Job Bid Applications will not be accepted. Job Bid applications and On-line Bids
must be submitted by the deadline date.
For further information, please contact Mike Pedelty, VP, Communications at (513) 386-6757
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| 2009-08-21: Job Title: Marketing Manager
Department: Marketing
Reports to: VP Marketing and Communications
FLSA Status: Exempt
Shift: 1st, evenings and weekends as required by special events
Date: July 2009
Summary:
This position is responsible managing a variety of marketing activities and in particular all activity related to e-marketing, including website management for Victoria Theatre Association and the Arts Center Foundation.
Duties and Responsibilities
- Manages all design, development and maintenance issues with company websites, primarily victoriatheatre.com and schustercenter.org. Assists with ticketcenterstage.com.
- Produces and manages all e-marketing initiatives including welcome and feedback emails, OnStage News e-newsletters, e-blasts, e-surveys, etc.
- Develop and coordinate all Web 2.0 initiatives including social networking sites, blogs, etc.
- Manage advertising buys as well as track and process payment for print, radio & TV advertising agreements.
- Assist in tracking sales trends and reports.
- Assist in supervision of marketing/PR interns.
- Interface with mail house for direct mail campaigns.
- Assist education/outreach with any marketing needs.
- Other duties as assigned.
Qualifications:
· Must demonstrate expertise with e-marketing strategies, websites, social networking, etc.
· Must possess excellent written and verbal communication skills, interpersonal skills, planning and organizational skills.
· Must have good working knowledge of Microsoft Office. Must be proficient in Web design, Desktop Publishing, and Photo Editing software programs.
· Must be able to work effectively with a variety of personalities and successfully communicate with all levels of the organization.
Education / Experience:
Bachelor’s Degree required or commensurate experience. Minimum of 2 years experience working in Marketing or related field required. |
| 2009-03-26: Public Relations Specialist
Five Rivers MetroParks
Generates and builds the public awareness of Five Rivers MetroParks' services and image to attain the highest level of visibility and community support for the organization's mission, facilities, programs, and services. Ensures recognition of the MetroParks as an indispensable community asset.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Other duties may be assigned.
• Champions the strategic direction of Five Rivers MetroParks and supports positive development of the agency, its staff and the MetroParks experience through attitude, collaboration and respect.
• Prepares and disseminates press releases.
• Serves as the primary spokesperson for MetroParks.
• Participates in Speakers’ Bureau.
• Establishes and maintains effective relationships with paid and unpaid media and with key community and strategic partners.
• Protects and promotes the MetroParks brand to the community and to staff.
• Communicates with and serves as point person for various media sources and contacts.
• Contributes articles to publications, such as e-newsletters and various newspapers and performs other writing tasks such as preparing reports, presentations etc., as necessary.
• Coordinates and fulfills speaker’s bureau requests for materials.
• Helps write, edit and proof MetroParks promotional and development materials.
• Assists in the strategic planning for effective marketing and positioning of MetroParks to the general public and media.
• Assists the Director of Marketing & Public Information in carrying out assignments as needed.
• Assists with planning, organizing, coordinating and publicizing events, special projects, advertising and marketing efforts designed to keep the public informed of MetroParks’ programs, facilities and mission.
• Collaborates to develop the marketing efforts of other department’s and facilities.
• Takes advantage of new technologies to ensure MetroParks in reaching all audiences effectively.
• Works with the Community Connections Manager on key communication tasks including public appearances, correspondence and speeches.
ADDITIONAL RESPONSIBILITIES
• Assists in educating the MetroParks' staff on general public relations strategy emphasizing the importance of each department's contribution to the overall success of the organization.
• Develops and provides a database of key messages which communicate the mission of the MetroParks.
• Maintains MetroParks video and photo library and print news clippings files. Assists with photographic needs.
• Maintains databases useful for MetroParks marketing and promotional communications. Develops, maintains and grows the audience database for the MetroParks. Uses technology wherever possible and appropriate to maximize efficiency and Earth-friendly methodologies.
• Assists with developing interpersonal and public speaking engagement presentations.
• Performs special projects and serves on special committees as required or assigned.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE
Minimum of undergraduate degree with emphasis in Public Relations, Communications, Marketing, English, Writing, or Journalism related area, or equivalent combination of education and experience. Three to five years related experience preferred but not mandatory.
JOB SPECIFIC SKILLS
• Creative idea generation and subsequent research and development of concepts, plans, execution and follow-up.
• Ability to work in a decisive manner in a fast-paced, can-do, positive attitude, customer-driven, strategically-based environment.
• Ability to plan, schedule and implement multiple projects simultaneously and to work effectively with minimal supervision.
• Thorough understanding of public sector work, including marketing concepts, campaigns and voters.
• Knowledge of community affairs, public programs and special events.
• Ability to communicate effectively in verbal, written and graphic forms.
• Ability to gain positive visibility and publicity for program
• Ability to develop and maintain effective working relationships with staff, volunteers and external contacts.
• Ability to organize and to work simultaneously on multiple projects.
• Capacity to handle details.
• Ability to organize and coordinate major events.
• Ability to develop relationships that lead to cross-promotions, sponsorships, and media relationships
• Ability to handle sensitive face-to-face contacts with public and government officials. Personal computer literate, with knowledge of word processing and spreadsheet applications, specifically Microsoft Office.
• Experience with desktop publishing programs such as InDesign or Quark Express a plus.
• Knowledge of public parks, recreation and nature programs a plus.
• Ability to speak effectively before groups.
SUPERVISORY RESPONSIBILITIES
This job has no supervisory responsibilities.
CERTIFICATES, LICENSES, REGISTRATIONS:
Valid Ohio Driver’s License that meets MetroParks insurance carrier guidelines.
PHYSICAL DEMANDS:
The physical demands described here are representatives of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee must be able to work flexible hours, including evenings/weekends as needed.
WORK ENVIRONMENT
The work environment is a combination of a typical office and outdoor park settings. The employee is not substantially exposed to adverse environmental conditions.
RELATIONSHIPS & CONTACTS
Regular contact is required with the directors of other departments, and with departmental staff. External contact required on regular basis include public, news media, consultants and representatives of various partner organizations, i.e., government organizations, priority boards, museums, committees, the Chamber of Commerce, visitors' bureau, board members, etc.
TO APPLY
Email resume and cover letter to janet.davis@metroparks.org or beth.miller@metroparks.org. |
| 2009-03-17: Position Title: Director of Advancement
Location: Sinclair Community College
Reports To: VP of Advancement
Sinclair Community College is a comprehensive community college with an enrollment of over 23,000 students that offers career and transfer programs leading to an associate degree, certificate programs, and continuing education opportunities. Sinclair seeks to attract a culturally and academically diverse faculty of the highest caliber. The Advancement Division is seeking applicants for the Director of Advancement.
KEY RESPONSIBILITIES:
· Coordinates the relationship and joint projects with the President's office
· Works closely with the Vice President for Advancement on all aspects of developing entrepreneurial investments and managing private fundraising
· Serves as a community and donor liaison
· Provides budget management for the department
EDUCATION:
All applicants must apply on-line for job# 01765. For more information and to apply online please visit our web site at https://jobs.sinclair.edu Sinclair Community College is strongly committed to diversity within its community. EOE |
| 2009-02-13: Position Title: Public Relations Assistant Manager
Location: Northeast Ohio, Smuckers
Salary Range: $65,0000-80,000K
Reports To: Manager, Public Relations
KEY RESPONSIBILITIES
• Participate in PR planning/strategy review for all Company grocery brands
• Work with agencies and Company employees to manage implementation of PR initiatives: press releases, satellite media tours, celebrity spokespeople, sampling tours, contests, food editor breakfasts/events, etc.
• Measuring PR initiatives
• Budget management
SELECTION CRITERIA
• 2-4 years of Public Relations experience (either in agency or Corporate environment)
• CPG experience preferred, but not required
• High energy and enthusiasm
• Excellent communication skills (verbal and written)
• High level of organization
• Ability to work effectively with outside PR agencies
• High level of creativity
• Ability to work with people at all levels within/outside Company
• Ability to travel (2-3 times per quarter depending on PR activities)
EDUCATION
Minimum four-year college degree, preferably in Communications, Public Relations, or Marketing.
Information can be submitted to Phyllis Ives at phyllis@ivesearch.com.
To view a listing of over 6000 jobs nationwide, www.executivesearchusa.com
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| 2009-02-13: Position Title: Public Relations Manager
Location: Northeast Ohio, Smuckers
Salary Range: $80000-100,000
Reports To: Director, Public Relations
KEY RESPONSIBILITIES
• Participate in PR planning/strategy review for all Company grocery brands
• Work with agencies and Company employees to manage implementation of PR initiatives: press releases, satellite media tours, celebrity spokespeople, sampling tours, contests, food editor breakfasts/events, etc.
• Measuring PR initiatives
• Budget management
SELECTION CRITERIA
• 5+ years of Public Relations experience (either in agency or Corporate environment)
• CPG food experience is required
• High energy and enthusiasm
• Excellent communication skills (verbal and written)
• High level of organization
• Ability to work effectively with outside PR agencies
• High level of creativity
• Ability to work with people at all levels within/outside Company
• Ability to travel (2-3 times per quarter depending on PR activities)
EDUCATION
• Minimum four-year college degree, preferably in Communications, Public Relations, or Marketing
Information can be submitted to Phyllis Ives at phyllis@ivesearch.com.
To view a listing of over 6000 jobs nationwide, www.executivesearchusa.com
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| 2009-03-27: Communications Manager
Downtown Dayton Partnership
PRIMARY RESPONSIBILITIES
• Produces and maintains content for the organization's Web site. Provides editorial review, fields staff requests for upholding information and updates daily.
• Provides all editorial content for publications and manages production with the Design Manager.
• Assists with stakeholder relations, including meeting with new businesses and members, as well as retention visits with existing downtown businesses.
• Performs various writing tasks such as press releases, grant writing and presentations.
• Communicates with various media sources and contacts.
• Manages annual business survey and other surveys conducted by the organization.
• Takes advantage of new technologies to ensure the organization is reaching all audiences effectively.
• Assists with planning and publicizing events, special projects, advertising and marketing efforts.
• Performs special projects and serves on special committees as required or assigned.
• Assists the Director of Marketing & Communications in carrying out assignments as needed.
JOB SPECIFIC SKILLS
• Experience with Web site writing
• Experience in managing Web site layout and navigation
• Experience with web content management systems and/or WYSIWYG editors
• Basic knowledge of Adobe InDesign and Photoshop, Dreamweaver a plus
• Strong copywriting and copyediting skills
• Good knowledge of Excel and its charts and formula functions
• Ability to plan, schedule and implement multiple projects simultaneously and to work effectively with minimal supervision
• Ability to communicate effectively in verbal and written forms
EDUCATION and/or EXPERIENCE
• Minimum of undergraduate degree with emphasis in Public Relations, Communications, Marketing, Journalism or related area, or equivalent combination of education and experience. Three to five years related experience preferred.
For consideration, please send resumes to:
Laura Woeste
Director of Marketing & Communications
woeste@downtowndayton.org
40 N. Main Street, Suite 1360
Dayton, Ohio 45423 |
| 2009-01-27: Public Information Specialist
Public Health - Dayton & Montgomery County
Full time mid-level position available in the Office of the Health Commissioner.
Individual will assist with planning, developing and implementing public information and
marketing programs for the agency to project a positive public image. Duties include
developing news releases, consulting with staff on public relations and marketing
strategies, serving as a liaison with news media as directed, researching and writing for
the agency website, and assisting with maintaining and improving the agency’s website.
May be required to play an active role in the event of a public health emergency, which
may include changes in responsibilities and working hours.
Individual must be an excellent writer, effective public speaker and able to work with
diverse populations. Prefer two years experience in the communication field, experience
with Windows and OSX operating systems and video production and photography skills.
NECESSARY QUALIFICATIONS:
Bachelor’s degree in Journalism, Communications, Visual Communications, Public
Relations, Marketing or related discipline; Proficient with Microsoft Office software and
software programs such as Adobe Creative Suite; Valid Ohio Driver’s license and access
to a motor vehicle.
Hours: 8:00 a.m. – 4:30 p.m., Monday-Friday.
Excellent benefits.
Position subject to background check.
Deadline for Application and Resumes: February 17, 2009.
AN EQUAL OPPORTUNITY EMPLOYER/SERVICE PROVIDER
PUBLIC HEALTH - DAYTON & MONTGOMERY COUNTY
117 S. Main St., 2nd Floor
Dayton, Ohio 45422
(937) 225-4406
JOB LINE (937) 496-7872
FAX (937) 496-3070
E-MAIL: humanresources@phdmc.org |
| 2008-09-10: Copy Writer
The Berry Company
The Berry Company’s Internet Marketing Team needs a copy writer to enhance an internet product called a Profile Page. The successful candidate must create two to four sentences per Profile Page that is keyword-rich and will enable the Profile Page to be indexed by major Search Engines. A Profile Page is an internet landing page that provides a customized sales pitch for the visitor. It appears when a potential customer clicks on an advertisement or a search-engine result link.
This position is the perfect fit for someone with communications, marketing, public relations experience or coursework.
Minimum 20 hours part time or full time opportunities are available at The Berry Company during normal business hours from 8 a.m. to 5 p.m. Monday through Friday. Pay is $10 per hour. Estimated job length is 30 – 45 days.
Please contact Theo Rich at 937-296-4835 for phone interview arrangements. |
2008-05-05: Marketing Analyst
Cables To Go
Responsibilities:
The primary responsibility of the Marketing Analyst is to analyze current marketing business for pricing, product management, marketing management and web marketing and develop new strategies in both existing and new markets. This individual will also assist in creating a schedule of product line pricing reviews in conjunction with competitor price data to ensure our product lines are competitively priced while maximizing profit.
Requirements:
• Bachelor’s Degree in Marketing or related business field.
• 1-3 years Business Analysis experience.
• Excellent working knowledge of Microsoft Office applications including Access, Excel, and SQL.
Lastar, Inc. is proud to be an equal opportunity employer. Visit www.lastar.com to apply. |
2008-05-05: Web Content Marketing Coordinator
Cables To Go
Responsibilities:
Work with the Marketing Department to manage website content and website promotion management through the WebSphere and/or through Microsoft 2000 platforms. Standardize and enforce web copywriting protocol including but not limited to product names, descriptions, abbreviations, parameters, characteristics, photography. Lead copywriting and copy editing for products, articles, tools, and other user enhancement features on all Lastar websites.
Requirements:
• Elementary knowledge of Microsoft Access with the ability to advance in this competency under supervision. Demonstrated proficiency will be an asset in this position.
• Elementary knowledge of HTML language with the ability to advance in this competency under supervision. Demonstrated proficiency will be an asset in this position.
• Elementary knowledge of Adobe PhotoShop with the ability to advance in this competency under supervision. Demonstrated proficiency will be an asset in this position.
• Excellent copywriting skills with key attention to detail to minimize grammar and spelling mistakes.
• Ability to quickly learn WebSphere content and promotion management tools.
• Thorough knowledge of PCs and Microsoft Office software.
• Ability to manage multiple complex projects simultaneously.
• Ability to learn new concepts and tasks quickly with minimal explanation.
• Ability to maintain task flexibility enabling quickly moving from one task to another without losing focus and enabling easy resumption of previously started tasks to further progress.
Lastar, Inc. is proud to be an equal opportunity employer. Visit www.lastar.com to apply. |
2008-05-05: Marketing Coordinator
Cables To Go
Responsibilities:
The essential job function is to coordinate and execute all Lastar marketing campaigns, advertising, and trade events included in the Marketing Plan. Scope includes direct mail, advertising, electronic marketing, promotional items, and tradeshows. The Marketing Coordinator is also responsible for maintaining and extending the Lastar brand identity.
Requirements:
• Minimum of 2 years of working within a marketing department.
• Thorough knowledge of PCs and Microsoft Office software; knowledge of Mac OS and software highly desirable.
• Must have the ability to manage multiple complex projects simultaneously.
• Bachelor's Degree in Marketing or Related Field.
Lastar, Inc. is proud to be an equal opportunity employer. Visit www.lastar.com to apply. |
| 2008-05-06: Public Relations Manager
NCR Corporation, Dayton OH
NCR Corporation (NYSE: NCR) is a global technology company leading the way the world connects, interacts and transacts with business. NCR’s assisted- and self-service solutions and comprehensive support services address the needs of retail, financial, travel, healthcare, hospitality, gaming and public sector organizations in more than 100 countries. NCR (www.ncr.com) is headquartered in Dayton, Ohio.
The position will report into Corporate Media Relations and will be responsible primarily for developing and executing the media relations strategy for NCR’s Financial Services Industry Segment.
Responsibilities:
- Develops PR strategies that support demand creation efforts, enhance the reputation of NCR, and increase awareness of the company’s solutions and thought leadership with the news media (business press, industry trades, online, broadcast and other key targets) and their audiences, including prospective customers who comprise their audiences.
- Develops NCR’s global financial industry media messaging and media announcements. Incorporates NCR corporate positioning into industry communications to ensure consistency of messaging. Works with the global PR team and regional marketing communications leads to provide financial messaging and news releases that can be localized to broaden coverage.
- Coordinates/monitors external media coverage and related communications for NCR to measure its effectiveness.
- Responds to requests for information from the news media and maintains regular ongoing contact and open lines of communication with media representatives.
- Develops strategies to manage sensitive issues for the company related to doing business in the financial segment.
- Counsels and prepares company spokespersons for media interviews via briefing books, key messages, media training and Q&A. Participates in all media calls with company execs. Provides background for reporters.
- Sets targets on both quantity and quality of coverage and other outputs such as customer references and joint initiatives with the marketing functions.
- Serves as primary back-up for the Corporate Media Relations function as necessary. This may include, but is not limited to, responsibility for the NCR news release process, media inquiry/interview support and issues management.
Basic Requirements:
- Bachelors degree in Communication, Business or related area
- Minimum of 8 years of experience in public relations, corporate communications and/or marketing communications.
- Senior media experience and/or experience within a media organization/agency
- Must be eligible to work in the U.S. without sponsorship
Primary Skills:
- Strong written, verbal and interpersonal communication skills
- Ability to communicate and interact across position levels, including management
- Fast-paced and self-motivating working style
- Comfort level working under tight deadlines with the ability to rapidly gather, create/structure actionable information, and develop/present recommendations and applicable responses to respective company personnel, media outlets, etc.
- Knowledge of financial industry
- Ability to work independently, prioritize work load, project manage and display high-level organizational skills
- Works closely with the marketing and sales functions to develop global media strategies that integrate media relations with other marketing activities to generate demand for NCR solutions.
If you are interested in this opportunity, please email your resume to sh185064@ncr.com or apply online at http://www.ncr.com/about_ncr/careers/ |
| 2008-05-07: Manager, Marketing and Public Relations
Boonshoft Museum of Discovery
Dayton Society of Natural History
SunWatch Indian Village/Archaeological Park, Boonshoft Museum of Discovery
Work Hours: Full-time, 40 hours per week; exempt
Reports To: Director, External Affairs
Overview: To disseminate and coordinate information about the Boonshoft Museum of Discovery and SunWatch Indian Village/Archaeological Park to appropriate public audiences with the intention of increasing visitation, generating memberships, impacting earned and contributed revenue and establishing a positive community image in support of the organization’s missions.
Responsibilities:
- Develop and cultivate beneficial relationships with local media
- Develop annual Marketing Plan
- Ensure the professional representation of the Society at all times
- Write and issue creative news releases, PSA’s, and media advisories for exhibits, events, programs, accomplishments and special events
- Oversee development of publications, including monthly E-newsletters and E-broadcasts, Events and Activities Guides, Newsletters, specialty brochures, flyers, rack cards, annual reports and special needs for departments and events
- Manage the distribution of all promotional materials, working with the Graphics Department, the Development Department, IT, outside mailing houses, necessary staff and the United States Post Office
- Maintain strong working relationships with every staff member of the Society to ensure the smooth and accurate transfer and dissemination of information
- Continuously explore opportunities for creative, new and relevant marketing strategies and partnerships
- Carefully monitor Web site content for accuracy and persuasiveness for all sites under the Society’s watch (boonshoftmuseum.org, sunwatch.org, daytonkidscorridor.org) and coordinate all updates, changes and modifications with the Web master
- Serve as the Society’s spokesperson, when necessary, and/or coordinate the appropriate area specialist for media events and activities
- Manage the marketing budget and supervise the prioritization and allocation of all departmental resources
- Develop annual Dayton Society of Natural History on-site events marketing calendar
- Maintain media mail, fax, and e-mail lists
- Maintain public relations and media archive system
- Ensure photographic and video documentation of special events and exhibits; maintain accessible archives of documentation
- Schedule and/or represent the Museum at public relations and promotional events
- Serve as marketing/PR liaison for the events organized by the Society’s volunteer leadership, including the DSNH Board of Trustees, the BMD Associate Board, SW Associates Board and The Friends
- Serve as staff liaison to the Marketing Committee of the Board of Trustees; coordinate regular meetings and maintain meeting records
- Organize and conduct internal monthly marketing meetings for the purpose of sharing and collecting pertinent and actionable news from the Society’s professionals
- Attend internal meetings, including weekly ER team meetings, weekly Vis Ops meetings, exhibits committee meetings and others as requested
- Serve as liaison to the Dayton CVB and Dayton Kids Corridor Alliance
- Other duties as assigned
Helpful Attributes
Successful candidates will possess meticulous attention to detail, advanced written and verbal skills, strong organizational skills, a passion for creatively promoting the events and activities of the Society, a comfort level with Microsoft Office applications, an ability to understand complex sciences and translate key concepts to the general population, a desire to work in a fast-paced team environment, a professional demeanor, and a willingness to accept challenges, as well as an interest in the mission and vision of the Boonshoft Museum of Discovery and SunWatch Indian Village/Archaeological Park. A Bachelor’s Degree or commensurate experience in non-profit marketing and public relations, or experience in journalism or communications fields is preferred.
Interested candidates should forward a cover letter and resume to The Dayton Society of Natural History, Director, External Relations, 2600 DeWeese Parkway, Dayton, OH 45414-549, or email ExternalRelations@BoonshoftMuseum.org. Please include salary requirements and a minimum of three professional references; no phone calls, please.
The Dayton Society of Natural History is an Equal Opportunity Employer.
This job description may be changed at any time and in no way does this limit management decisions. 5/5/2008 |
| 2008-05-13: Senior Director, Internal Communications
Bloom, Gross & Associates
Category: Corporate Communications
Description: Our client is one of the world's largest food producers, manufactured in 17 countries and marketed in more than 180 countries around the world. They seek to add a Senior Director of Internal Communications to their team to lead the development and execution of corporate-wide internal communications strategies. This highly visible position will be responsible for the Company's overall internal communications programming, including written communications (messaging, speeches, company updates, industry news, key company initiatives), executive communications and counsel, HR communications, change management initiatives, online initiatives, and partnering with other communications peers including brand communications, corporate communications, and CSR, among others.
Requirements: The ideal candidate will have a minimum of 12 years experience in corporate internal communications. Previous experience in change management required. Must have prior experience providing senior level internal communications counsel, as well as experience managing and motivating a team. Must have proven experience in working within or for complex organizations and have experience leading communications initiatives. A Bachelors degree in journalism, communications, public relations or English is required. Relocation assistance will be provided.
Location: Michigan
Minimum Experience (yrs): 12+
Required Education: B.A. |
| 2008-08-15: Manager, Corporate Communications
Dayton Power & Light
Job Skills/Requirements:
The Corporate Communications Manager has responsibility for all DPL external and internal communications. Internal communications include company newsletter and other communications as needed (such as values campaign and employee survey campaign). External communications includes coordinating all media responses, acting as media spokesperson on a number of issues, drafting and coordinating news releases, managing company website, and advertising. Coordinates annual report and annual meeting.
Responsibilities:
- Develops, manages and circulates company newsletter and website.
- Coordinates media responses and acts as media spokesperson as necessary.
- Drafts, coordinates and distributes all news releases.
- Prepares and maintains departmental budget.
- Manages annual report and annual meeting process.
- Develops and implements communications plan for regulatory initiatives.
- Manages the annual customer satisfaction survey and other research projects as needed.
- Participates in state regulatory communication activities.
- Manages major company sponsorships (Dayton Dragons, University of Dayton, weather sponsorships).
- Attracts, hires, develops and retains staff by providing leadership through coaching, feedback and performance management.
Requirements:
- Bachelors Degree in Communications, Marketing, Business, Journalism, or Liberal Arts
- MBA preferred
- Five (5)+ years experience
- Local ties to the community desired.
- Good judgment, self motivation, and a high energy level with hands on participation and willingness to carry a significant workload.
- Ability to complete projects quickly with limited resources.
- Expert knowledge in managing external consultants.
- Proficient knowledge and experience in regulatory environment desired.
- Strong management and writing skills.
For more information or to apply for this position, please visit www.dplinc.com and click on Career Opportunities. From there you may read more about the job and submit your resume for consideration.
Questions may be emailed to recruiters@dplinc.com. |
| 2008-08-25: Public Relations Fall 2008 Intern
Sabatino/Day
Sabatino/Day, an industry-leading full-service integrated marketing communications agency, is looking for a public relations intern to support its growing account base.
Activities may include managing media contact spreadsheets, maintaining media coverage reports and drafting news releases, product spotlights and additional public relations materials.
Intern needed for at least 16 hours per week, with a preference for someone able to work additional hours as well.
Requirements
Should have completed courses in or have familiarity with media writing, principles of public relations and public relations writing.
Please submit resume, cover letter and writing samples to: jseal@sabatinoday.com.
Sabatino/Day
Miamisburg, OH
www.sabatinoday.com |
| 2008-06-19: Title: HR Communications Specialist
Location: Dayton, OH
Reference#:129841
NCR Corporation (NYSE: NCR) is a global technology company leading the way businesses interact with customers. NCR’s assisted- and self-service solutions and comprehensive support services address the needs of retail, financial, travel, healthcare, hospitality, gaming and public sector organizations in more than 100 countries. NCR ( www.ncr.com) is headquartered in Dayton, Ohio.
Position Summary:
The HR Communications Manager is responsible for providing the strategic communications consultation, planning and implementation support necessary to advance the HR strategic and operational goals.
Primary accountabilities of this role include:
• Serving as the single point of contact for development and distribution of enterprise-wide HR messages intended to educate, equip and engage globally diverse internal audiences (i.e., senior leadership, managers, employees and the HR team) with regard to the HR function and structure, HR processes, programs and policies and key initiatives.
• Serving as a member of the HR leadership team in order to provide counsel and execution support to the HR SVP and other HR leaders with regard to communication of the HR strategy, objective-setting and key initiatives to targeted stakeholders (e.g., the NCR Board of Directors, the NCR leadership team, managers, HR, employees, etc.).
• Facilitating the strategic direction and integration of communication efforts across the key HR Practice areas including Staffing, Compensation & Benefits, Learning and HR Self-Service and Shared Services in order to ensure consistent (i.e., strategy and tone) and timely deployment of enterprise-wide HR programs, processes and change initiatives.
• Writing or overseeing the creation and revision of a wide range of communication tools including emails, presentations, manager talking points, the Web (i.e., intranet and extranet), surveys, etc. as well as all third-party messages or collateral pieces (e.g., employee healthcare newsletter) for diverse audience groups (e.g., the NCR Board of Directors, the NCR leadership team, managers, HR, employees, Works Councils and Unions, etc.).
• Seeking, analyzing and effectively utilizing feedback data to strengthen the communication efforts of both the HR leadership team and the HR functional area experts.
• Maintaining a communications infrastructure (i.e., process, tools, channels, vehicles) while continually driving improvements in effectiveness and operational efficiency.
• Coordinating and supporting content development for communication forums including quarterly Webcasts and HR community training or informational calls.
The HR Communications Manager has a dotted-line reporting relationship to the Corporate Communications vice president and sits on both the Global Public Relations and Internal Communications Network teams. This helps to ensure alignment of the HR – or people – messages with the core business messages, and more effective management of HR messages with respect to other internal and external announcements.
Skills and Attributes:
• Passion for driving continuous performance improvement for the business.
• Strong working knowledge of how the business operates (e.g., structure, financials, etc.).
• Demonstrated ability to thrive in an environment of rapidly-change.
• Demonstrated excellence in verbal, written (including editing), and presentation skills with the ability to communicate complex ideas simply and meaningfully to audiences of diverse background and levels across an organization.
• Highly effective interpersonal, consulting, and negotiation skills with a demonstrated ability to work and influence effectively across all levels of an organization.
• Successful experience planning and implementing multi-dimensional communication projects for a large, complex organization.
• Demonstrated ability to take the lead in facilitating collaborative working teams across varying levels and departments.
• Strong program/project management skills and the ability to recognize and address gaps in process.
• Knowledge of marketing and branding concepts and the ability to apply them to telling “the HR story.”
Basic Qualifications:
• Bachelor degree or equivalent experience in public relations, communications, journalism or related field.
• Requires a minimum of 5 years experience in employee/HR communications
Preferred Qualifications:
• Experience working with contracts and third-party agencies preferred.
• Experience with Web communications.
• Strong working knowledge of PowerPoint, Word and Excel.
*Our total compensation approach includes a competitive base salary, strong work/family programs, 401k program and medical, dental and disability coverage. NCR is an Equal Opportunity/Affirmative Action Employer.
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